Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co

Analisa Faktor-faktor yang mempengaruhi Purchase Decision dengan Trust sebagai Variabel Mediasi

Lily Purwianti (Universitas Internasional Batam)
Suryani Suryani (Universitas Internasional Batam)

Article Info

Publish Date
28 Apr 2021

Abstract

Fast food is a restaurant that is liked by all people. The purpose of this study is to analyze the effect of media marketing on purchase decisions with trust as a mediating variable. The results of the study indicate that there is a significant positive relationship between Perceived Value to Purchase Decision, Perceived Value to Trust, Sales Promotion to Purchase Decision, Sales Promotion to Trust, Social Media Marketing to Purchase Decision, Social Media Marketing to Trust, Store Environment to Purchase Decision , Store Environment against Trust.

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Journal Info
Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Website

Abbrev

combines

Publisher

Universitas Internasional Batam

Subject

Aerospace Engineering Arts Social Sciences Other

Description

Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conducting a research is one of the implementations of Three Pillars of Higher Education that has a crucial role for the development of science, technology, and arts as well as for the improvement of the welfare ...