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All Journal Prosiding National Conference for Community Service Project Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept)
Suryani Suryani
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Perencanaan Strategi Pemasaran Di Era Pandemi Pada Outlet Lekor “Food By Mella” Winsherly Tan; Alzi Alzi; Sheril Fitri Riana; Suryani Suryani; Yen Diarti; Shevia Shevia; Mario Ferdinandes
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5951

Abstract

Salah satu UMKM yang bergerak dibidang olahan makanan ringan dan masih bertahan dimasa pandemi COVID-19 ini adalah Food by Mella. Perkembangan teknologi yang semakin maju dan diselaraskan dengan tuntutan efektivitas konsumen dalam berbelanja serta pandemi COVID-19 yang mengubah pola ekonomi menjadi lebih condong ke penerapan teknologi tanpa tatap muka membuat UMKM harus bisa bergerak lurus terhadap perkembangan teknologi. (Setiawati and Widyartati 2017). Penelitian ini bertujuan untuk mengetahui permasalahan yang dihadapi oleh UMKM Food by Mella serta diharapkan memberikan solusi yang dapat memecahkan masalah yang sedang dihadapi di bidang pemanfaatan media digital. Pemanfaatan media digital bisa membuat pelaku UMKM bergerak mengikuti arus perkembangan teknologi yang sekarang menjadi pusat informasi kebutuhan konsumen. (Bismala 2014). Luaran penelitian ini berbentuk desain konten promosi yang digunakan didalam media sosial digital Instagram. Akun E-Commerce TokoPedia yang digunakan untuk melakukan ekspansi distribusi produk. Penggunaan blogger dan linktree sebagai pusat informasi mengenai UMKM dan produk yang dijual
Perancangan Penyusunan Sistem Informasi Penggajian Karyawan pada PT Xinhe Plastic Silicone Anita Anita; Suryani Suryani
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Sistem pengolahan data penggajian karyawan pada PT XINHE PLASTIC SILICONE masih bersifat sangat sederhana. Proses memasukkan dan mengolah data dilakukan dengan cara semi manual yaitu dengan menggunakan Microsoft Excel. Masalah yang dihadapi adalah ketidakkonsistenan data yang dapat mengakibatkan kesalahan dalam pengolahan data dan informasi yang dihasilkan tidak tepat waktu, tidak akurat, dan tidak sesuai dengan apa yang dibutuhkan. Tujuan dari Pengabdian Kepada Masyarakat (PKM) ini adalah menghasilkan sebuah program aplikasi Microsoft Access untuk mengolah data penggajian pada PT XINHE PLASTIC SILICONE. Metode yang digunakan dalam PKM ini adalah dengan menggunakan data primer di mana data diperoleh melalui observasi pengamatan dan wawancara. Hasil dari pelaksanaan PKM ini adalah mempercepat dalam proses pembuatan laporan penggajian setiap bulan dengan menggunakan sistem yang sudah dirancang dengan Microsoft Access dan mempermudah pekerjaan dan pengolahan data penggajian karyawan secara cepat dan tepat waktu. Dari PKM yang dilakukan diharapkan dapat menghasilkan sistem penggajian yang dapat berguna dan membantu dalam menyusun laporan gaji perbulan khususnya bagi PT XINHE PLASTIC SILICONE sendiri.
Pengaruh Independensi Dewan Direksi, Struktur Kepemilikan Perusahaan dan Koneksi Politik Perusahaan terhadap Pengungkapan Tanggung Jawab Sosial Perusahaan Anita Anita; Suryani Suryani
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

This study aims to examine the effect of the board of directors structure and ownership structure to corporate social responsibility disclosure in companies listed on the Indonesia Stock Exchange period 2015-2019 and examine the association of corporate political relations with the level of corporate social responsibility disclosure to determine how the relationship between the state and the corporate sector affects CSR engagement. The results showed that there was no significant relationship between board of directors structure, ownership structure, corporate political connections to the level of corporate social responsibility disclosure. This research empirically shows that managers, investors, political members and other stakeholders will not influence the corporate social responsibility disclosure in the annual report
Penerapan Bauran Pemasaran Pada Ud Uni Timber Suryani Suryani
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The business owner has been managing a selling wood business since 2001. By running a business for years, the owner has a lot of experience in the techiques of marketing products. As science advances and technology changes, there are many methods that shop owners can use to help increase their business. However, the owner of the UD Uni Timber still persisted with the old sales method, this situation caused the business that was started by the owner to lose in competition. The method used is designing a promotional program. The promotional mix that is applied is the implementation of advertisements, individual sales, and sales promotions. The results of the author’s implementation of the marketing mix at UD Uni Timber are creating Instagram account, personal selling and giving discounts for UD Uni Timber Customers.
Analisa Faktor-faktor yang mempengaruhi Purchase Decision dengan Trust sebagai Variabel Mediasi Lily Purwianti; Suryani Suryani
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Fast food is a restaurant that is liked by all people. The purpose of this study is to analyze the effect of media marketing on purchase decisions with trust as a mediating variable. The results of the study indicate that there is a significant positive relationship between Perceived Value to Purchase Decision, Perceived Value to Trust, Sales Promotion to Purchase Decision, Sales Promotion to Trust, Social Media Marketing to Purchase Decision, Social Media Marketing to Trust, Store Environment to Purchase Decision , Store Environment against Trust.
Co-Authors Alzi Alzi Anita Anita Lily Purwianti Mario Ferdinandes Sheril Fitri Riana Shevia Shevia Winsherly Tan Yen Diarti