Conference on Community Engagement Project (Concept)
Vol 3 No 1 (2023): Conference on Community Engagement Project

Strategi Digital Marketing Dan Selebgaram Batam Sebagai Sarana Mengembangkan UMKM Afo Cake & Catering

Renny Christiarini Christiarini (Universitas Internasional Batam)
Yohana Juwitasari Hulu (Universitas Internasional Batam)

Article Info

Publish Date
08 Mar 2023

Abstract

The practical work carried out aims to provide solutions to the problems faced by Partners. In developing a business and increasing sales, it is necessary to use digital marketing to increase sales, this technique has been carried out by many entrepreneurs. The author collects data to design a marketing strategy that will be carried out by observing and interviewing business owners. The promotion method used in this study is advertising, promotion through Instagram and using celebgrams in Batam City as a medium for business promotion.

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Journal Info
Conference on Community Engagement Project (Concept)
Website

Abbrev

concept

Publisher

Universitas Internasional Batam

Subject

Arts Decision Sciences, Operations Research & Management Education Other

Description

Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three ...