Conference on Community Engagement Project (Concept)
Vol 1 No 1 (2021): Conference on Community Engagement Project

Penerapan Strategi Promotion Mix Pada Kedai Kopi Santaria

Ivian Dorryn (Universitas Internasional Batam)



Article Info

Publish Date
07 May 2021

Abstract

In the preparation of drafting this practical work activity report aims to assist the promotion process at Santaria restaurants in attracting the attention of the general public and strengthening branding to increase sales of Santaria restaurants. In the application of this promotional mix using interview, observation, and survey methods. The implementation implemented is a promotional mix design in the form of advertising in the form of distributing brochures and printing food menus in the form of stickers and books, digital marketing in the form of creating a Facebook account which is made with the aim of being better known by the wider Batam community. Implementation results designed for restaurants are paying off by increasing customers and sales. In this study indicates that the application of the promotional mix designed by the author can be applied properly by the Santaria restaurant.

Copyrights © 2021






Journal Info

Abbrev

concept

Publisher

Subject

Arts Decision Sciences, Operations Research & Management Education Other

Description

Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three ...