Conference on Community Engagement Project (Concept)
Vol 2 No 1 (2022): Conference on Community Engagement Project

STDP STRATEGY ANALYSIS AND E-MARKETING OF ANGEL COLLECTION IN BATAM

Suyono Saputro (Universitas Internasional Batam)
Noviani Noviani (Universitas Internasional Batam)

Article Info

Publish Date
15 Feb 2022

Abstract

The purpose of composing this practical work activity aims to develop an E- marketing system and sales strategies by determining segments, target markets, positions, and differentiation which are designed to increase the sales of Angel Collection.This practical work uses interview observation, design, and implementation methods. Designing a system for making social media that is in accordance with the needs of Angel Collection, such as creating a Shopee/Instagram account and collaborating with the necessary resellers. Angel collection have been able to produce Segment, Target Market, Differentiation and Positioning (STDP) and E-Marketing strategies. clear.

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Journal Info
Conference on Community Engagement Project (Concept)
Website

Abbrev

concept

Publisher

Universitas Internasional Batam

Subject

Arts Decision Sciences, Operations Research & Management Education Other

Description

Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three ...