Conference on Community Engagement Project (Concept)
Vol 2 No 1 (2022): Conference on Community Engagement Project

DESIGNED THE DIGITAL SERVICE AS REVISIT INTENTION PROGRAM DURING PANDEMIC FOR THE BEAUTY SALON

Wenny Wenny (Universitas Internasional Batam)
Agustina Fitrianingrum (Universitas Islam Sultan Agung Semarang)



Article Info

Publish Date
09 Feb 2022

Abstract

Beauty salon is one of the very sensitive industries during the pandemic Covid-19. It is because there is almost no social distancing when it delivers services. Both the consumers and staffs are at a high risk of covid-19 transmission. Due to this urgent situation, the project to save the business in beauty services has been designed. The project implemented at Melati Salon & Sulam which serves a semi-permanent makeup relies on digital technology. To fulfill the requirements of social distancing but still prioritize the convenience of customers, the digital service is one the most possible programs to be implemented. The WhatsApp Business platform is not sufficient to accommodate the need of the salon due to the lack of features offered. The project is introducing the online booking appointment system. Setmore platform helps online ordering more practical to use than offline bookings. The training was conducted for employees. It has been implemented for 3 months. The positive result shows that the number of customers who make online booking is increasing and the employee feel the work is more efficient

Copyrights © 2022






Journal Info

Abbrev

concept

Publisher

Subject

Arts Decision Sciences, Operations Research & Management Education Other

Description

Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three ...