Faktor yang Mempengaruhi Penjualan Toko Kelontong di Kecamatan Sukarame Bandar Lampung

Destia Pentia (Politeknik Negeri Lampung)
Evi Yuniarti (Politeknik Negeri Lampung)

Jurnal Ilmiah ESAI
Vol 12 No 1 (2018)

The purpose of this research was to determine the factors that influence the level of sales “tokokelontong” on Sukarame Bandar Lampung. Methods of data collection was done by a list ofquestions (questionnaire), interviews, observation, documentation. And using a samplingtechnique that uses accidental sampling technique for sampling in 40 respondence. the resultsshowed factors affecting sales are price factor, product quality, competition.