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All Journal Jurnal Ilmiah ESAI
Destia Pentia
Politeknik Negeri Lampung
Economics, Econometrics & Finance

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Faktor yang Mempengaruhi Penjualan Toko Kelontong di Kecamatan Sukarame Bandar Lampung Destia Pentia; Evi Yuniarti
Jurnal Ilmiah ESAI Vol 12 No 1 (2018)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v12i1.1086

Abstract

The purpose of this research was to determine the factors that influence the level of sales “tokokelontong” on Sukarame Bandar Lampung. Methods of data collection was done by a list ofquestions (questionnaire), interviews, observation, documentation. And using a samplingtechnique that uses accidental sampling technique for sampling in 40 respondence. the resultsshowed factors affecting sales are price factor, product quality, competition.
Co-Authors Evi Yuniarti