Penggunaan Media Sosial Instagram Sebagai Sarana Promosi Bagi UMKM Limunite di Kelurahan Sukorejo Kota Blitar

Regita Endah Cahyaning Naya
Ririn Putri Anggraeni
Fadilah Rizqi Muhamad
Gideon Setyo Budiwitjaksono

Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera

This study aims to observe the use of Instagram social media as a promotional means for MSME Limunite in the village of Sukorejo City of Blitar. The research method used is qualitative, involving Limunite MSMEs. Data collected through interviews and observations. The results of this study indicate that the social media of the Instagram can be an effective promotion of that MSMEs. Through social media Instagram This Limunite MSMEs can expand its sales by making visual content such as photo products and promotional videos that can increase sales. The conclusion of this study is the use of Instagram social media as a promotion of facilities for MSMEs Limunite in the Sukorejo has a great opportunity by using promotion.