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All Journal Jurnal Nusantara Berbakti Jurnal Pengabdian Masyarakat Indonesia Sejahtera Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ririn Putri Anggraeni
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Penggunaan Media Sosial Instagram Sebagai Sarana Promosi Bagi UMKM Limunite di Kelurahan Sukorejo Kota Blitar Regita Endah Cahyaning Naya; Ririn Putri Anggraeni; Fadilah Rizqi Muhamad; Gideon Setyo Budiwitjaksono
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i2.163

Abstract

This study aims to observe the use of Instagram social media as a promotional means for MSME Limunite in the village of Sukorejo City of Blitar. The research method used is qualitative, involving Limunite MSMEs. Data collected through interviews and observations. The results of this study indicate that the social media of the Instagram can be an effective promotion of that MSMEs. Through social media Instagram This Limunite MSMEs can expand its sales by making visual content such as photo products and promotional videos that can increase sales. The conclusion of this study is the use of Instagram social media as a promotion of facilities for MSMEs Limunite in the Sukorejo has a great opportunity by using promotion.
Pengaruh Kualitas Produk dan Harga Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Terhadap Produk Mie Instan “Indomie Goreng” : Studi pada Konsumen Mie Instan “Indomie Goreng” di Warmindo Sarjana UPN Ririn Putri Anggraeni; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4011

Abstract

This research aims to understand the impact of product quality and product price on consumer loyalty using consumer satisfaction with consumers of fried Indomie instant noodles at "Warmindo Bachelor UPN". This research uses a quantitative type of research. The research results show that there is an influence of the respect variable on the consumer satisfaction variable. Apart from that, consumer satisfaction has an influence on consumer loyalty.
Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Pada Umkm Minuman Linumite Ririn Putri Anggraeni; Siti Ning Farida
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.184

Abstract

Real Work Lecture (KKN) is a special form of community service activities carried out by students. KKN is an intracurricular lecture activity in the form of community service carried out by students in an interdisciplinary and cross-sectoral manner. This activity aims to increase students' sense of sensitivity and social cognition and assist the development process. Social media is an important factor for business actors in product marketing. One of the efforts to market their products is by creating achievement accounts on social media or market places. In practice, when creating a profile, you need a logo as the characteristics of the business, the symbol or identity of the business actor. This service was carried out in Sukorejo Village, Sukorejo District, Blitar City. Our assistance target is the Limunite UMKM. The steps taken are creating social media and websites, creating social media content, website design, and providing assistance to MSMEs regarding the use of social media and websites
Co-Authors Budiwitjaksono, Gideon Setyo Fadilah Rizqi Muhamad Regita Endah Cahyaning Naya Siti Ning Farida