Research of Business and Management
Vol. 1 No. 2 (2023): AUGUST 2023

Do Service Quality, Price, and Location affect on Customer Satisfaction in Kampoeng SPA, Sumenep?

Ningsih, Rasmiati (Unknown)
Kurdi, Moh (Unknown)



Article Info

Publish Date
15 Aug 2023

Abstract

This study aimed to determine the effect of service satisfaction, price, and location on customer satisfaction. The type of examination is quantitative exploration, with the client population of Kampoeng SPA in the Sumenep, Madura. The testing strategy in this exploration is a purposive testing method. Information was collected using surveys, interviews, perception, and documentation methods. The information tests used are Illustrated Insights, Exploration Instrument Tests, Traditional Assumptions Tests, Tests for Various Straight Relapse Conditions, and Suitability Tests. The results of this study indicate that the quality, cost, and extent of consumer loyalty in Kampoeng SPA as a whole affect consumer loyalty in Kampoeng SPA. Judging from the t-test shows that the administrative quality factors, costs, and area as a whole influence consumer loyalty. This research can be a benchmark for Kampoeng SPA in the Sumenep Regime to retain consumers to buy their products. The success of Kampoeng SPA employees and owners in the Sumenep Regime in determining prices, selecting locations, and providing service forms following consumer wants and needs and satisfying consumers

Copyrights © 2023






Journal Info

Abbrev

rbm

Publisher

Subject

Economics, Econometrics & Finance

Description

The Research of Business and Management (RBM) is an open-access journal that applies theory developed from business and management research to actual academic-business conditions. Recognizing the intricate relationships between some areas of business activity, RBM examines various decisions, ...