Mediator: Jurnal Komunikasi
Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi

Inequality and Preference: Leveraging Digital ICT Applications for Knowledge-Intensive Agriculture

Burhan, Ahmad Badari (Unknown)
Lubis, Djuara P. (Unknown)
Kinseng, Rilus A. (Unknown)
Bakti, Andi M. Faisal (Unknown)



Article Info

Publish Date
27 Jun 2023

Abstract

Digital ICT plays a strategic role in transforming input-intensive to knowledge-intensive agriculture. Its use has close relations to the farmers’ characteristics. This study aims to analyze the farmers’ characteristics and the intensity of utilizing various digital ICT applications/platforms. The survey was conducted on 150 smartphone-using farmers from Boyolali District, Central Java Province, Indonesia, accompanied by interviews and online observations. This research identifies digital divides and inequalities in leveraging Android farming applications, Facebook groups of farmers, WAG of farmers’ groups, Internet/Google information resources and YouTube. The correlation test indicated a significant correlation between gender, age, education, farming land area, farm income, internet quota budget, the availability of PC/Laptop (besides smartphones), and participation in farmers’ group with the intensity of leveraging some digital ICT applications. These correlations are unique and reflect farmers’ receptions and preferences for using digital ICT applications. This novelty is crucial for the development of knowledge-intensive agriculture that emphasizes the strategic role of development communication to facilitate knowledge sharing, involvement, and capacity development among farmers. Without understanding farmers’ characteristics and vulnerabilities, digital divide and inequality among farmers will continue to be reproduced.

Copyrights © 2023






Journal Info

Abbrev

mediator

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, the Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. The type of writing is in the form of scientific ...