International Journal Administration, Business & Organization
Vol 4 No 2 (2023): IJABO

Pengaruh Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Food Delivery ShopeeFood

Djakaria, Azka Zarkasya (Unknown)

Article Info

Publish Date
15 Aug 2023

Abstract

The purpose of this study is to determine the effect of ease of use on purchasing decisions for online food delivery through ShopeeFood for students majoring in Commercial Administration, Bandung State Polytechnic. This research uses a quantitative descriptive method. Data collection was carried out by distributing questionnaires through the Google Form. Respondents totaled 100 people who had made purchases using ShopeeFood. The analytical method used is simple linear regression analysis. The results show that ease of use has a positive effect on purchasing decisions by 54.8%.

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Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...