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All Journal International Journal Administration, Business & Organization
Djakaria, Azka Zarkasya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Food Delivery ShopeeFood Djakaria, Azka Zarkasya
International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.267

Abstract

The purpose of this study is to determine the effect of ease of use on purchasing decisions for online food delivery through ShopeeFood for students majoring in Commercial Administration, Bandung State Polytechnic. This research uses a quantitative descriptive method. Data collection was carried out by distributing questionnaires through the Google Form. Respondents totaled 100 people who had made purchases using ShopeeFood. The analytical method used is simple linear regression analysis. The results show that ease of use has a positive effect on purchasing decisions by 54.8%.
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