Jurnal Riset Manajemen Indonesia
Vol 5 No 3 (2023): Jurnal Riset Manajemen Indonesia (JRMI)

Analisis Pengaruh Kesenjangan Generasi terhadap Kualitas Kerja Karyawan di dalam Perusahaan

Muhamad Ardi Nupi Hasyim (Universitas Koperasi Indonesia)
Saepulloh Hidayat (Universitas Koperasi Indonesia)
Fauzan Riezky Hutama (Universitas Koperasi Indonesia)

Article Info

Publish Date
31 Jul 2023

Abstract

The title of this study is an analysis of marketing strategies to increase sales at PT Nusantara Turbine and Propulsion in Bandung. This study aims to find out how the marketing strategy implemented by MSME businesses to increase sales. Methods of data analysis in this study researchers used descriptive data method with a qualitative approach. The collection of data in this study came from primary sources that came directly from employees, namely by using a questionnaire distributed to employees of PT Nusantara Turbin and Propulsi.

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Journal Info
Jurnal Riset Manajemen Indonesia
Website

Abbrev

jrmi

Publisher

SEKOLAH TINGGI ILMU EKONOMI Bangkinang

Subject

Economics, Econometrics & Finance

Description

The scope of the journal is: Economic; Management; Accounting INDONESIAN MANAGEMENT RESEARCH JOURNAL (JRMI) receives rigorous research articles that have not been offered for publication elsewhere. INDONESIAN MANAGEMENT RESEARCH JOURNAL (JRMI) on the research related to accounting and business that ...