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All Journal Jurnal Riset Manajemen Indonesia
Fauzan Riezky Hutama
Universitas Koperasi Indonesia
Economics, Econometrics & Finance

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Analisis Pengaruh Kesenjangan Generasi terhadap Kualitas Kerja Karyawan di dalam Perusahaan Muhamad Ardi Nupi Hasyim; Saepulloh Hidayat; Fauzan Riezky Hutama
Jurnal Riset Manajemen Indonesia Vol 5 No 3 (2023): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

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Abstract

The title of this study is an analysis of marketing strategies to increase sales at PT Nusantara Turbine and Propulsion in Bandung. This study aims to find out how the marketing strategy implemented by MSME businesses to increase sales. Methods of data analysis in this study researchers used descriptive data method with a qualitative approach. The collection of data in this study came from primary sources that came directly from employees, namely by using a questionnaire distributed to employees of PT Nusantara Turbin and Propulsi.
Co-Authors Muhamad Ardi Nupi Hasyim Saepulloh Hidayat