Journal of Islamic enterpreneurship and Management
Vol 2, No 1 (2022): JIEM: Journal of Islamic Enterpreneurship and Management

THE ROLE OF PRODUCT KNOWLEDGE, LIFESTYLE, AND HALAL AWARENESS IN SHOPPING INTENTIONS TO BUY HALAL PRODUCTS

Miskiyyah, Millatul (Unknown)
Muarif, Ahmad Dalhar (Unknown)

Article Info

Publish Date
29 Jun 2022

Abstract

This study aims to analyze the influence of product knowledge, lifestyle, and halal awareness of the intention to buy halal products. This study uses primary data to obtain respondents by distributing questionnaires online. By distributing questionnaires there were 134 respondents who filled in the questions in the questionnaire in accordance with the indicators for each variable. Data processing in this study uses SPSS data version 16.0 by analyzing through the reliability test, regression test, and validity test. From the results of the SPSS results obtained have a significant effect on product knowledge, lifestyle, and halal awareness of the intention to buy halal products.

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Journal Info
Journal of Islamic enterpreneurship and Management
Website

Abbrev

jiem

Publisher

Universitas Islam Negeri Salatiga

Subject

Economics, Econometrics & Finance

Description

JIEM:Journal of Islamic Enterpreneurship and Management, e -ISSN 2808-8255 is a scientific journal that countains of theoritical research and studies on islamic enterpreneurship and management issues. JIEM is published two times a year (June and December) by Faculty of Islamic Economics and ...