<![CDATA[This study aims to determine the effect of price and product quality on purchasing decisions on customers of Muscle First’s fitness supplement products. This study uses a purposive sampling technique. The samples must be the costumer of Muscle First in Padang City who have already made a purchase of the product at least once. There are 100 respondents of this study. The analytical technique used in this study is descriptive analysis and multiple linear regression analysis using a software named SPSS (Statistical Package for the Social Sciences). The results of this study prove that the price variable has a positive and significant effect on purchasing decisions for Muscle First products in Padang City. The product quality variable has a positive and significant effect on purchasing decisions for the purchase of Muscle First products in the Padang City. The price and product quality variables simultaneously have a simultaneous influence on the decision to purchase Muscle First products in the Padang City.]]>
Copyrights © 2021
