Jurnal Ekonomi
Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September

ANALYSIS OF MARKETING STRATEGIES IN MAINTAINING PRODUCT LIFE CYCLE AT PT. SIANTAR TOP,TBK

Sembiring, Ruwina Puspita (Unknown)
Hidayat, Rahmat (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

This research was conducted at PT. Siantar Top, Tbk which is on Jalan Pematang Siantar No 13, Ujung Serdang, Tj Morawa, Deli Serdang Regency North Sumatra. The purpose of this study is to determine the application of what marketing strategies are carried out by the company in maintaining the product life cycle. The chosen research method is qualitative descriptive. According to the findings, this company carries out marketing strategies in maintaining products by using product life cycles so that products remain in demand and grow in the market.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...