Jurnal Ekonomi
Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September

ANALYSYS OF CONSUMER SATISFACTION OF DBD POWDER BEVERAGE PRODUCTS, MEDAN BRANCH INCREASING SALES

Nurhayati HasanahNurhayati Hasanah (Sekolah Tinggi Ilmu Manajemen Sukma)
Cece Cece (Sekolah Tinggi Ilmu Manajemen Sukma)



Article Info

Publish Date
31 Jul 2023

Abstract

The data analysis technique used in this study is data analysis technique in quantitative research using statistics. So this study uses statistical inference. Which statistical inference is a part of statistics that studies the interpretation and drawing conclusions that apply in general from the available data, namely the Analysis of Consumer Satisfaction in Increasing Sales of the Medan Branch of DHF Powder Case Study. This study shows that there is a positive influence between customer satisfaction and increased sales. The purpose of this study was to determine the effect of customer satisfaction on increased sales. It can be concluded that there is a positive influence simultaneously on customer satisfaction on increasing sales, meaning that the higher the customer satisfaction, the higher the number of sales, and vice versa. The purpose of this study was to determine the effect of customer satisfaction on increased sales. It can be concluded that there is a positive influence simultaneously on customer satisfaction on increasing sales, meaning that the higher the customer satisfaction, the higher the number of sales, and vice versa.

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...