Wacana, Jurnal Sosial dan Humaniora
Vol. 26 No. 1 (2023): WACANA, Jurnal Sosial dan Humaniora

Analysis of the Influence of Economic Digitalization, Entrepreneurial Knowledge and Social Media Skills on Student Entrepreneurship Interest

Fitria, Noka (Unknown)
Khusaini, Moh. (Unknown)

Article Info

Publish Date
29 Aug 2023

Abstract

The study aims to determine student’s interest in entrepreneurship, especially FEB UB students, and the factor influecing it. This type of research is quantitative research using primary data obtained from online questionnaires via Google Form, wich will be disturbed to prospective respondents. This study uses multiple linear regression analysis. The population of this study was FEB UB students in the 2019-2022 class, with sample of 100 students. The result of this study indicates that economic digitalization has a positive and significant effect on student entrepreneurship interest, while entrepreneurial knowledge has a negative and insignificant impact on entrepreneurship interest, and social media skills have a positive but not significant effect on entrepreneurship interest. Keywords: economic digitalization, entrepreneurial knowledge, social media, entrepreneurship interest

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Journal Info
Wacana, Jurnal Sosial dan Humaniora
Website

Abbrev

wacana

Publisher

Universitas Brawijaya

Subject

Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

This journal has a focus on inter and multidisciplinary studies of social sciences and humanities. The scope is the socio-cultural phenomenon, the history, and transformation of society, changes, and stagnation of socio-political institutions, actor orientation, and behavior, the performance of ...