<![CDATA[The purpose of this research is to determine the extent of the influence of location, price, and lifestyle on the purchase decision at Kereey Coffee Shop, Jakarta. This study is a survey research with a quantitative approach. The research used a sample of 100 respondents and primary data sources processed with SPSS 25. The results of the study showed that the price variable (X1) partially has a significant influence on the purchase decision (Y). The location variable (X2) partially has a significant influence on the purchase decision (Y). The lifestyle variable (X3) partially has a significant influence on the purchase decision (Y). The location variable (X1), price (X2), and lifestyle (X3) simultaneously have a significant influence on the purchase decision variable (Y). Looking at the correlation coefficient value (R) of 0.875, which means there is a very strong correlation/relationship between location, price, and lifestyle towards the purchase decision. The value of the adjusted coefficient of determination (adjusted R2) is 0.758 or 75.8%, which means that the independent variables can explain 75.8% of the changes in the purchase decision variable, while the remaining 24.2% is explained by other factors outside of this study]]>
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