Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Vol. 1 No. 2 (2019): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang

STRATEGI PENGEMBANGAN KAWASAN WISATA KULINER DI KECAMATAN KAWANGKOAN KABUPATEN MINAHASA

Alvini Lidya Bujung (Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Sam Ratulangi)
Benny Sagay (Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Sam Ratulangi)
Theodora Katiandahgo (Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Sam Ratulangi)



Article Info

Publish Date
08 Jul 2019

Abstract

The objective of this research in to develop culinary tourism areas in Kawangkoan District. This research was conducted for three months from December 2018 to February 2019 which began from preparation to reporting of research. Data collection includes primary data and secondary data. Primary data are data sourced from opinions and interviews obtained by distributing questionnaires to coffee house business owners, local government and customers / consumers in the culinary tourism area of Kawangkoan Sub-district. Whereas for secondary data, the data obtained from relevant agencies such as the internet and library resources or literature books. The research result showed that internal analysis of strategy factors (IFAS) and external factor strategy (EFAS) are Strengths = 2.185, Weakness = 1.179, Opportunities = 2.308, Threats = 1.769. The results of the analysis on the SWOT diagram obtained coordinates 1,006: 0,539 whose coordinates are in quadrant I, which is an aggressive strategy. In this position it is a very favorable situation for the development of culinary tourism areas in Kawangkoan sub-district because it has the opportunity and strength that tend to be large so that culinary tourism areas can take advantage of the opportunities that exist.Keywords: Development Strategy-Culinary Tourim Area

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Journal Info

Abbrev

agrirud

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu ...