ANALISIS KEUNTUNGAN USAHA PENJUALAN BUAH NENAS PADA KENDARAAN RODA EMPAT DI JALAN RINGROAD SATU KOTA MANADO (Profit Analysis of the Pineapple Fruit Sales Business in Four Wheeled Vehicle in Ringroad Satu Road Manado City)

Helena Langie (Universitas Sam Ratulangi)
Jelly R. D. Lumingkewas (Universitas Sam Ratulangi)
Theodora M. Katiandagho (Universitas Sam Ratulangi)

Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Vol. 2 No. 1 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang

The objective of this research is  to  analyze the profit and return of cost ratio of the  pineapple fruit sales effort on a four-wheeled  vehicle  on the Ringroad One Street of Manado City.   The  research method used in the case study method, the data collected in this study are: primary data and secondary data.  Primary data obtained through direct interviews using a list of questions and in-depth interviews with pineapple fruit sellers. Sampling was used purposive sampling. The number of respondents were 8 pineapple fruit sellers.  Data were analyzed descriptively and analysis of profit and return of cost ratio.  The research results showed that the average total revenue of each responden was Rp. 44,258,250 and the total average cost per respondent was Rp.32,554,312 with an average profit per respondent was Rp.11,703,938, business feasibility index was 1.36.Keywords:  Profit Analysis, Pineapple Fruit Sales Business, Business Feasibility Index