Innovative: Journal Of Social Science Research
Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research

Penerapan Manajemen Strategi Dalam Dakwah Nabi Muhammad Shallallahu ‘Alaihi Wa Sallam

Muhammad Fachran Haikal (UIN Sumatera Utara)
Cindy Suci Aisyah Simarmata (UIN Sumatera Utara)
Hany Tasya Luthfiah (UIN Sumatera Utara)



Article Info

Publish Date
18 Aug 2023

Abstract

The management of the da'wah strategy carried out by Prophet Muhammad Shallallahu 'Alaihi Wa Sallam is guided by the most important book, namely the Qur'an which teaches how important it is to do amar ma'ruf and nahi munkar by paying attention to segmentation and the needs of the object of da'wah. Prophet Muhammad Shallallahu 'Alaihi Wa Sallam used various da'wah tactics. In formulating his strategy or political preaching, Prophet Muhammad Shallallahu 'Alaihi Wa Sallam always paid attention to the condition of his object, social background, degree of education and ability, as well as his economic position. This shows that of course every preaching he does is always neatly arranged, full of consideration and planning, as well as organized and controlled. In other words, the da'wah of the Prophet is a da'wah whose management strategy is very good. This article attempts to describe how the strategic management was implemented by Prophet Muhammad Shallallahu 'Alaihi Wa Sallam, especially in his preaching so that now Islam is spread throughout the universe.

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Journal Info

Abbrev

Innovative

Publisher

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...