Innovative: Journal Of Social Science Research
Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research

Pengaruh Supply Chain Management Terhadap Operational Performance Melalui Competitive Advantage Pada PT. XYZ

Salachudin Emir (Mercu Buana University)
Sugeng Santoso (Mercu Buana University)

Article Info

Publish Date
16 Sep 2023

Abstract

Persaingan yang ketat antar bisnis dihasilkan dari perkembangan ekonomi yang pesat, persaingan tersebut menunjukkan perkembangan globalisasi, pergeseran budaya perdagangan, dan kemajuan teknologi. Tujuan penelitian ini untuk mengetahui pengaruh langsung dan tidak langsung supply chain management terhadap operational performance melalui competitive advantage. Penelitian dilakukan di Perusahaan operator jasa telekomunikasi di Indonesia. Menggunakan data primer, dengan sampel 125 responden. Tehnik pengumpulan data menggunakan kuesioner, skala pengukuran instrumen adalah semantic differential. Analisis data mengunakan Stuctural Equation Modelling (SEM), yang dioperasikan dengan program PLS.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...