Madani: Multidisciplinary Scientific Journal
Vol 1, No 6 (2023): Juli

Strategi Pemasaran Produk Melalui Re-branding Es Cokelat pada Kelurahan Menur Pumpungan

Farrel Andhika (Universitas Pembangunan Nasional “Veteran” Jawa Timur Jl. Rungkut Madya No.1, Gunung Anyar, Kota Surabaya, Jawa Timur)
Aufa Izzudin Baihaqi (Universitas Pembangunan Nasional “Veteran” Jawa Timur Jl. Rungkut Madya No.1, Gunung Anyar, Kota Surabaya, Jawa Timur)

Article Info

Publish Date
23 Jul 2023

Abstract

Marketing of product is very important. Marketing can spearhead the number of sales of a product. This study discusses product marketing strategies using rebranding to market the Ice chocolate product in the Menur Pumpungan sub-district. This research aims to determine how effective the rebranding strategy is in increasing Micro, Small, and Medium Enterprises (UMKM) sales in Menur Pumpungan sub-district. This study used a qualitative method by conducting interviews and outreach UMKM under two conditions, before and after rebranding.

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Journal Info
Madani: Multidisciplinary Scientific Journal
Website

Abbrev

MAJIM

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Description

Madani: Jurnal Ilmiah Multidisiplin diterbitkan oleh Yayasan Daarul Huda Kruengmane. Madani: Jurnal Ilmiah Multidisiplin menerbitkan artikel bidang multidisiplin, mencakupi bidang Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, ...