Jurnal Ilmiah Pengabdian dan Inovasi
Vol. 2 No. 1 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (September)

Promosi Layanan Marketing Berbasis Pemasaran Holistik pada Literasi Media Digital Indonesia

Lady Faerrosa (Unknown)
Ahya Sarahya (Unknown)
Baiq Wanda Hamidah (Unknown)
Dafa Awanta (Unknown)



Article Info

Publish Date
28 Sep 2023

Abstract

The ever-evolving internet technology is changing the way humans work and communicate. The Internet is also widely used as a supporter of the advancement of the creative communication service industry. The purpose of conducting this service is to assist developing a marketing strategy in promoting marketing services by using holistic marketing in order to create a more varied promotion strategy. The target of this activity is Indonesian Digital Media Literacy which is a relatively new digital communication service with a low number of employees. Hence, the authors see that Indonesian Digital Media Literacy still needs brainstorming ideas from other parties. Devotion in collaboration between the authors and Digital Media Literacy Indonesia in carrying out a branding strategy, gaining followers, and brand awareness to gain brand loyalty is very much needed by both parties. The author can implement the theory and knowledge of the marketing strategies studied. Meanwhile, an Indonesian Digital Media Literacy company gained insights and new strategies that have proven effective in increasing the number of social media followers it has and increasing the number of current clients.

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Journal Info

Abbrev

jilpi

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

Description

JILPI: Jurnal Ilmiah Pengabdian dan Inovasi is a scientific Journal of Community Service and Innovation managed and published by Insan Kreasi Media. Publishing articles on community service activities are in education, social, humanities, human resource development, economy, appropriate technology, ...