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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Scientific Journal of Reflection : Economic, Accounting, Management and Business Distribusi Amwaluna Jurnal Ekonomi dan Keuangan Syariah SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Digital Business Management Target : Jurnal Manajemen Bisnis DEDIKASI PKM ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Komunikasi dan Kebudayaan Jurnal Aplikasi Perpajakan ECONOMIST: Jurnal Ekonomi dan Bisnis Kreativasi: Journal of Community Empowerment Jurnal Pengabdian kepada Masyarakat IPTEKS Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Business and Information System Jurnal Pengabdian Pada Masyarakat IPTEKS
Josman, Lady Faerrosa
Universitas Bumigora, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Sistem Antar Jemput Penonton dalam Penyelenggaraan MotoGP Mandalika (Studi Kasus pada Penonton MotoGP Mandalika asal Lombok dan Yogyakarta) Lalu Jatmiko Jati; Rini Anggriani; Lady Faerrosa; Zahrah Zahrah
Target : Jurnal Manajemen Bisnis Vol 4 No 1 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i1.2041

Abstract

This study aims to explore in depth the audience's response to the Mandalika 2022 MotoGP title regarding the service and shuttle system for the official Mandalika Circuit bus. This research uses a qualitative approach with the type of case study research. The selection of research subjects was carried out using a purposive sampling technique, namely the Mandalika MotoGP audience from Lombok and the Special Region of Yogyakarta (DIY) who came to watch the Mandalika Circuit Lombok live. Methods of data collected by using interviews, observation, and documentation. Data analysis was carried out through the stages of data reduction, data display, and verification and drawing conclusions. The validity of the data was tested using the triangulation method. The results showed that: (1) All respondents admitted that they were disappointed with the organizers or committees who did not pick them up at the pick-up location in front of the Mandalika Circuit entrance as they should. (2) All respondents admitted that they had told their negative experiences to their relatives, co-workers, and family. (3) All respondents admitted that they will not watch the MotoGP event in 2023 at the Mandalika Circuit, but there is a possibility that they will watch it again in the following years if they see that there is a better development of the organizing system at the Mandalika Circuit. (4) A total of four respondents admitted to renting a passing pick-up car to reach the parking location, as many as six respondents admitted to using impromptu ojek services from local residents who had motorbikes, and as many as five respondents admitted to walking quite a distance before getting a ride from an impromptu ojek. that have sprung up in the Mandalika Circuit area. (5) A total of four respondents who are natives of Lombok gave their opinions regarding alternatives that the committee could take at the 2023 Mandalika MotoGP.
Web Seminar From Zero to Hero Marketing Sosial Media Baiq Dinna Widiyasti; Zahrah Zahrah; Rini Anggriani; Lady Faerrosa; Rizky Raharjo
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 1 (2022): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v3i1.2076

Abstract

The rise of social media users is a positive opportunity for business/SME owners to take advantage of these communication facilities as a means of introducing their products. Social media is a place where consumers are more receptive to product messages. Consumers are more receptive to marketing messages on social media because social media makes it possible to interact more and market brands from different angles. Students of Bumigora University and Saraswati University are also expected to have the opportunity to have a business, so that the mindset of students is not only graduating from campus to find work but also to create jobs, starting with entrepreneurship. The role of social media as a piece of marketing advice is to give a better marketing performance. Web seminars are held to provide development for students and provide a forum for students to increase their knowledge and skills in utilizing social marketing media. Some students are already doing marketing with social media to get started, but with the existing issues and current conditions, of course, there will be many questions that need to be supported so that they can maximize the use of social media as a marketing platform
The Structure and Performance Analysis: Empirical Study on Commercial Banking in Indonesia 2010 – 2019 Zahrah Zahrah; Baiq Dinna Widiyasti; Lady Faerrosa Josman
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 2 (2022): August 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i2.15233

Abstract

The purpose of this paper is to conduct an empirical study about the structure and performance of the banking sector in Indonesia with several specific factors which influenced the firms and the other control variables. This study used panel data which are the secondary data, total asset, ROA, CAR, LDR, and ROE ranging from 2010 to 2019. The sources are taken for the last ten years which is from the form of bank financial statements published by Bank Indonesia and Indonesian banking statistics published by the Indonesia financial services authority as well as from annual financial statements of each bank. In order to measure structure, this paper used concentration ratio as well as HHI for four large banks, to know the performance of the firm, this study used Return on Asset data, and to analyze the relationship between structure and performance, it used simple linear regression. This paper found that Indonesian banking has a high concentration, it proved from the value of HHI is more than 2500, and the value of CR4 shows between 40% and no more than 60%. It shows that the Indonesian banking sector is an Oligopoly market. Following further, there is a negative relative between the structure and performance of the firm proving the result of regression between total assets and CR4 for ten years.
Sikap Traveller terhadap Promosi Tiket.com: Perspektif Tri-Component Attitude Model Lady Faerrosa; L. Jatmiko Jati; Ika Yuliana
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.3036

Abstract

Marketing literacy has proven a lot that consumer attitudes influence their buying behavior. Therefore, research on consumer attitudes is one of the interesting studies. Marketers are competing to issue certain products or promos that can influence consumer attitudes. This study aims to examine the attitude of travelers in the perspective of the tri-component attitude model towards the Gledek price promo and the OTW promo issued by Tiket.com, specifically at the end of 2022. This study uses a qualitative approach where data is collected and analyzed using netnography methods. Researchers collected and analyzed relevant data posted by International Backpacker members on the Facebook platform in October-November 2022, namely 27 posts. The results showed that consumers gave a positive attitude towards the promo, both from a cognitive, affective, and conative perspective. The results of this research are expected to be a reference for companies, brands and small-scale businesses in creating promos that are of value to their consumers so as to influence their purchasing behavior. The results of this study also enrich previous research and are able to provide references for future researchers on similar topics.
Netnography of The Linkages Between Celebrity Worship and Impulsive Buying on a Treasure Album Product Rizky Mawadatul Rahmah; Rini Anggriani; Lady Faerrosa
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 4 No. 2 (2023): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v4i2.463

Abstract

The Korean Wave has become a prevailing trend around the world in recent years. Many people has begun to recognize South Korean culture through movies, drama series, and music. South Korea has its own music genre called Korean Pop as known as K-Pop. One of the most popular K-Pop groups in Indonesia is Treasure. The purpose of this research is to discover and explore the linkages between celebrity worship and impulsive buying of Treasure album products by fans. Using a descriptive qualitative method with a netnographic approach. Therefore, this study observed the behavior, discussion, and interaction of Treasure fans on Twitter. Especially on @ygent_official and @treasuremenfess accounts. The results of this study found that celebrity worship and impulsive buying are closely related, as enthusiastic fans welcome their idol groups who release new albums after a long hiatus. Fans who did impulsive buying are mostly fans who pre-order spontaneously without planning.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, DESTINATION IMAGE ON VISITING DECISIONS WITH VISITING INTEREST AS AN INTERVENING VARIABLE Kavatina Munamahsa Islami; Rini Anggriani; Lady Faerrosa
Distribusi - Journal of Management and Business Vol. 11 No. 2 (2023): Distribusi, September 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v11i2.403

Abstract

The advancement of the internet has an impact on the increase in social media users and this is in line with the development of tourism, triggering the emergence of Instagram accounts with the theme of tourist destinations which can indirectly create an image of the destination it posts, resulting in the emergence of someone's interest in visiting. So that it triggers the decision to visit tourists. This study aims to determine the effect of social media marketing and destination image on visiting decisions with visiting interest as an intervening variable for tourists in the Mandalika Special Economic Zone (SEZ). This type of research uses descriptive quantitative with a causal approach. The sample size was 135 respondents. Data analysis tools using AMOS 24.0. The results found that social media marketing affects visiting interest. Destination image affects the interest in visiting. Social media marketing has no effect on visiting decisions. Destination image has no effect on visiting decisions. Social media marketing has a positive and insignificant effect on visiting decisions through visiting interest. Destination image has a positive and insignificant effect on visiting decisions through visiting interest. From the results of the study, it can be concluded that visiting interest will increase if social media marketing is utilized properly and improves destination image, so that it can trigger the formation of visiting decisions. Suggestions for the government and business actors are to continue to develop tourist attractions in SEZ Mandalika by adding facilities and protecting the environment
PELATIHAN MEMBANGUN KEMAMPUAN LOBBYING PENGURUS HIMPUNAN MAHASISWA SOSIAL EKONOMI UNIVERSITAS MATARAM Zahrah Zahrah; Ika Yuliana; Baiq Dinna Widiyasti; Lady Faerrosa; Isra Dewi Kuntary Ibrahim
Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) Vol 4 No 2 (2023)
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jpmh.v4i2.27486

Abstract

Lobbying merupakan salah satu skil dalam komunikasi untuk mempengaruhi orang lain dalam suatu tujuan atau maksud tertentu. Namun tidak sedikit orang menyadari pentingnya dalam menguasai bagaimana tehnik dalam memenangkan lobbying. Tak terkecuali Himpunan Mahasiswa Sosial Ekonomi Pertanian (HIMASEPTA) yang mendapatkan beberapa kendala pada saat melakukan lobbying dengan beberapa perusahaan sasarannya seperti gugup/grogi, pasif, dan kebingunan bagaimana cara agar sasaran mereka mengikuti apa yang menjadi tujuan mereka. Untuk mengatasi hal tersebut, HIMASEPTA memberikan wadah untuk meningkatkan potensi anggotanya dalam penguasaan lobbying, yakni melalui program Upgrading Anggota dan Pengurus HIMASEPTA. Pelatihan ini menggunakan Model Goad dengan pendekatan interaktif dan persuasif. Sasarannya yakni Anggota dan Pengurus HIMASEPTA periode 2021/2022 dan pelaksanaanya di Aula Fakultas Pertanian, Universitas Bumigora. Hasil kegiatan pelatihan mengenai lobbying ini diantaranya: (1) Timbulnya kesadaran pengurus HIMASEPTA akan pentingnya Lobbying, (2) Meningkatnya keterampilan pengurus HIMASEPTA mengenai teknik-tehnik lobbying, khususnya dalam penerapannya pada program terdekat yang akan dilaksanakan, (3) Pengurus HIMASEPTA mampu menganalisis situasi atau kondisi lingkungan dan karakter siapa yang akan dihadapi saat melakukan lobbying, serta (4) Pengurus HIMASEPTA memiliki kemampuan perencanaan sebelum, saat dan sesudah melakukan Lobbying.
Mentoring Mengelola Keuangan dan Perbankan Mahasiswa Master Penerima Beasiswa NTB di Malaysia dan Polandia Zahrah; Baiq Dinna Widiyasti; Lady Faerrosa; Isra Dewi Kuntary Ibrahim; Widia Febriana
Kreativasi : Journal of Community Empowerment Vol. 1 No. 3 (2022): Vol.1 No. 3, 2022 : Desember 2022
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v1i3.24196

Abstract

NTB Scholarship is a program designed by the Provincial Government of West Nusa Tenggara which is intended to improve the existing human resources in the NTB through sending the best youngers to pursue their studies in country and abroad. Life as a      student in country will certainly be very different from overseas life, especially in managing finances while being an international student. Considering that, it is very essential to transfer information and to accompany what is needed before taking off. The aim is to provide an insight and how to manage finance and what they need to know in preparing for overseas life. This program of community development is carried out using an online mentoring strategy through the google meet site. The target is NTB scholarship awardees who are postgraduate students in Malaysia and Poland. The results of these activities include the emergence of awareness and deeper knowledge about how to do financial management rationally, easy to implement, effective and efficient, as well as being able to apply the theory of proportional percentage of financial planning in two different currencies. So that our targets can maintain their good economic stability during taking overseas study.
Fenomenologi Klaster Pariwisata: Media Digital sebagai Langkah Persistensi Muhammad Rahmatul Burhan; Lady Faerrosa
Target : Jurnal Manajemen Bisnis Vol 5 No 2 (2023): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i2.3425

Abstract

Semenjak travel warning akibat pandemi Coronavirus disease 2019 dikeluarkan, pelaku usaha dalam klaster pariwisata di Pulau Lombok mengalami pasang surut bisnis. Pasca masa pandemi ini jumlah kunjungan wisatawan belum mencapai target. Tujuan penelitian ini adalah untuk mengidentifikasi makna yang dirasakan dan pola perilaku pelaku usaha dalam klaster pariwisata di Pulau Lombok melalui tindakan persistensi dari pandemi yang menyebabkan travel warning. Metode penelitian yang digunakan adalah metode kualitatif-fenomenologi dengan sampel secara acak diambil dari berbagai jenis usaha dalam klaster pariwisata dan dianalisis melalui pengkodean data. Hasil penelitian menunjukkan bahwa persistensi bisa dilakukan jika bersamaan dengan resiliensi. Setelah resiliensi, pelaku usaha dapat secara seragam melakukan persistensi dengan menerapkan media digital untuk menawarkan jasa pariwisata baik secara langsung maupun tidak langsung. Penelitian ini dapat menjadi dasar referensi dan rekomendasi bagi para pelaku usaha klaster pariwisata di Lombok untuk menjadikan media digital sebagai alat pemasaran utama.
Consumer Perceptions Of Service Quality And Prices Of MSMEs Delivery Services Athar, Handry Sudiartha; Faerrosa, Lady; Sutanto, Himawan
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 1 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i1.11171

Abstract

Consumer perception is very important for business. This study aims to explore consumer perceptions of service quality and prices for MSMEs delivery services. Ten informants in this study are consumers who have used the services. The data analysis carried out is by reducing the results of interviews that are considered relevant, displaying data in the form of data groups that show the dimensions of perception, and drawing conclusions after careful analysis. The results show that consumer perceptions of the quality of MSMEs delivery services are mostly positive. However, in terms of responsiveness, the response time is currently still considered too slow so that it often causes consumer dissatisfaction. This is certainly seen as a weakness for MSMEs and needs to be solved in order to stay in business. This study also found that the use of uniforms by MSME delivery services is also important for consumers. Thus, this can begin to be made a priority by MSMEs to build a positive consumer perception of MSMEs. Meanwhile, the perception of consumers towards the price set by MSMEs is in accordance with consumer purchasing power and the quality of services. Therefore, it is concluded that it is in accordance with the Islamic economy. The results can be used as a reference by MSMEs and large-scale businesses, not only at the location of this study, but also in other regions in evaluating business strategies and developing innovative delivery services that suit consumer needs.
Co-Authors Ahya Sarahya Akib, Nasifa Tridasari Algifani, M. Gaza Algifani, Muhammad Gaza Amalia Wardi, Putri Anggriani, Rini Arsana, I Made Mangku Aryan Agus Pratama Athar, Handry Sudiartha Baiq Dinna Widiyasti Baiq Nadia Nirwana Baiq Wanda Hamidah Budiarte, Meiza Ariya Burhan, Muhammad Rahmatul Cahyadi, Irwan Coniawati, Silviana Kholi Dafa Awanta Dinna Widiyasti, Baiq Dita, Ratna Karisma Hamidah, Baiq Wanda Hermanto Himawan Sutanto, Himawan I Nyoman Yoga Sumadewa Ibrahim, Isra Dewi Kuntary Ika Yuliana Irwan Cahyadi Isra Dewi Kuntary Ibrahim Jati, L. Jatiko Jayanti, Ni Nengah Sri Dewi Kavatina Munamahsa Islami Komala, Rina Kurniawan, Rheza Lestari, Amelia Puji Lilik Widyawati M. Chothibul Umam Assa’ady M.Chothibul Umam Assa’ady Maghfira Rizky Maulani Marlini, Febria Nurmelia Meilyana Muhammad Rahmatul Burhan Noviansyah Noviansyah Noviansyah, Noviansyah Paladita, Ida Bagus Phyta Rahima Pratama, Aryan Puspita Dewi, Puspita Putri Amalia Wardi Qatrunnada, Qatrunnada Raden Bagus Faizal Irany Sidharta Rahmah, Rizky Mawadatul Rini Anggriani Rini Anggriani Rini Anggriani Rizky Mawadatul Rahmah Rizky Raharjo Stevany Hanalyna Dethan Sudiartha Athar, Handry Susilo Talidobel Syarach, Aliccia Widia Febriana Widia Febriana Widia Febriana, Widia Widiana, Harmi Wijaya, Cinthya Amelia Yuliana, Ika Zahrah Zahrah Zahrah Zahrah Zahrah