Islamic Marketing Review
Vol. 2 No. 1 (2023): Islamic Marketing Review

Technology Acceptance Model (TAM) on Banking: A Review

Mimma Maripatul Uula (Tazkia Islamic University)
Sherrindra Avedta (Istanbul Sabahattin Zaim University)



Article Info

Publish Date
07 Jun 2023

Abstract

This study aims to see the development of Technology Acceptance Model (TAM) on Banking research around the world and research plans that can be carried out based on journals published on the theme. This research uses a qualitative method with a bibliometric analysis approach. The data used is secondary data with the theme "TAM on Banking" which comes from the Scopus database with a total of 583 journal articles. Then, the data is processed and analyzed using the VosViewer application with the aim of knowing the bibliometric map of "TAM on Banking" research development in the world. The results of the study found that on bibliometric author mapping the authors who published the most research on the theme "TAM on Banking" were Chawla D.; Joshi H; Belousova V.; Chichkanov N; Baptista G.; Oliveira T.; Maduku D. K; Changchit C.; Lonkani R.; Samp; and Saxena N.; Gera N.; Taneja M.. Furthermore, based on bibliometric keyword mapping, there are 5 clusters that can become research paths with topics related to (1)Technology Adoption in Banking and its Influential Factors, (2)Acceptance of Technology in Banking, (3)Technological Innovation in the Banking Sector, (4)Mobile Banking Service Adoption, and (5)Risks in Online Banking Services.

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Journal Info

Abbrev

IMR

Publisher

Subject

Economics, Econometrics & Finance

Description

Islamic Marketing Review (IMR) is a scientific publication published by SMART Insight which is under the research institute SMART Indonesia. Sharia Economic Applied Research and Training (SMART) is a research institution in Indonesia that focuses on research on Islamic economics and finance. IMR ...