Articles
17 Documents
<![CDATA[Sentiment Analysis of Halal Media and Recreation Trends in The Last 10 Years ]]>
<![CDATA[Siti Maysyaroh]]>;
<![CDATA[Siti Salmah]]>;
<![CDATA[Tri Nadia]]>
<![CDATA[ Islamic Marketing Review Vol. 1 No. 1 (2022): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v1i1.204
<![CDATA[This research aims to examine trends in halal media and recreation in the last ten years globally and is reviewed from scientific studies in the journal published Dimension. This research uses the sentiment analysis method from secondary data in 106 papers published in the last ten years, namely 2013 to 2023, then processed using Microsoft Excel 2019 and SentiStrengh. The research results illustrate that the analysis of good (positive) sentiment is 45.3%, bad (negative) sentiment is 21.7%, and the rest has a neutral sentiment of 33%. The results of this discovery with sentiment analysis found that halal media and recreation trends in the last ten years tend to have positive sentiments. From the results of this analysis, both positive, negative, and neutral sentiments are challenges and opportunities for interested parties, including the government, academics, and so on, to provide a strong understanding regarding halal media and recreation.]]>
<![CDATA[How Far has Islamic Marketing Topics Been Researched? ]]>
<![CDATA[Mimma Maripatul Uula]]>;
<![CDATA[Nun Maziyyah]]>
<![CDATA[ Islamic Marketing Review Vol. 1 No. 1 (2022): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v1i1.205
<![CDATA[This study aims to look at the development of "Islamic Marketing" research around the world and research plans that can be carried out based on journals published on the theme. This research uses a qualitative method with a bibliometric analysis approach. The data used is secondary data with the theme "Islamic Marketing" which comes from the Scopus database with a total of 885 journal articles. Then, the data is processed and analyzed using the VosViewer application with the aim of knowing the bibliometric map of "Islamic Marketing" research development in the world. The results of the study found that in bibliometric author mapping the authors who published the most research on the theme of "Islamic Marketing" were El-Bassiouny N; Islami M.M; Alserhan B.A; Junaidi J; Kadirov D; Javari A; Marinov M; Henderson J.C; Sayuti K.M.; Amin H; El-Gohary H.; Eid R; Wilson J.A.J.; Hollensen S; Yassim M; Tieman M; Bran T; and Haq F.; Wong H.Y.. Furthermore, based on bibliometric keyword mapping, there are 3 clusters that can be a research path with topics related to (1)Islamic Marketing and Its Impact on the Business, Consumption and Tourism Industries, (2)Banking Industry and Islamic Marketing and (3)Islamic Marketing and Customer Loyalty. The most used words are market, customer, consumer, Islamic marketing, Islamic bank, service, religiosity, and Muslim consumer.]]>
<![CDATA[General Risk on Trust, Satisfaction, and Recommendation Intention for Halal Food`: Evidence in Indonesia ]]>
<![CDATA[Amelia Tri Puspita]]>;
<![CDATA[Anwar Adem Shikur]]>
<![CDATA[ Islamic Marketing Review Vol. 1 No. 1 (2022): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v1i1.207
<![CDATA[The purpose of this empirical research is to determine the effect of multidimensional general risk factors on halal consumer confidence, satisfaction, and intention to recommend halal food. This study also calculates the average comparison of trust, satisfaction, and recommendation intentions across demographic variables of halal customers. Our results from structural analysis reveal that general risks have a significant and positive effect on trust, satisfaction, and intention to recommend halal food. Also, the results of the mean difference test show that satisfaction and intention to recommend halal food differ significantly between male and female customers and trust varies significantly among halal customers with different educational backgrounds and marital status. This study adds a valuable contribution to the current literature on halal food consumption by undertaking a series of symmetrical analytical approaches to assess the desired responses from halal food customers.]]>
<![CDATA[How Far Takaful Efficiency Has Been Researched? : A Bibliometric Approach from Dimensions Database ]]>
<![CDATA[Mia Sari]]>;
<![CDATA[Siti Maysyaroh]]>
<![CDATA[ Islamic Marketing Review Vol. 1 No. 1 (2022): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v1i1.208
<![CDATA[This study utilizes a bibliometric approach to investigate efficiency in the takaful industry, which has been under-researched in the literature. Focusing on the theme of "Takaful Efficiency," this study is the first of its kind in this field. The aim is to analyze the development and contribution of research on takaful efficiency in the literature. Data was retrieved from the Dimension.ai platform, and a total of 71 documents were used, with the majority being scientific articles. The analysis shows that scientific articles are the most widely used publication type in this study. Through the mapping of journals and research, it can be seen that the discussion on takaful efficiency is still active and fluctuates every year. In recent years, competition in the insurance sector, especially takaful, has increased, and research indicates a positive relationship between competition and cost efficiency in the takaful industry. Interestingly, this study provides a research path from the results obtained based on seven clusters. These findings can provide valuable guidance for future studies, takaful industry practitioners, as well as policy makers in developing more effective and informed strategies. In addition, this study also contributes to the development of knowledge by illustrating research trends and factors that contribute to efficiency in the context of the takaful industry.]]>
<![CDATA[The Impact of Covid-19 on The Halal Tourism ]]>
<![CDATA[Aam Slamet Rusydiana]]>;
<![CDATA[Aisyah As-Salafiyah]]>;
<![CDATA[Lina Marlina]]>
<![CDATA[ Islamic Marketing Review Vol. 1 No. 1 (2022): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v1i1.211
<![CDATA[This study aims to determine the map of the development of research on the theme of halal tourism during the COVID-19 pandemic published by digital object identifier-equipped journals. The study was conducted in November 2020. The data analyzed were more than 50 published papers. The object of study is a published journal published in 2020. The data is then processed and analyzed using the VOSviewer application program to determine the bibliometric mapping of the development of halal tourism research. The results showed that the most popular countries used as the object of study were Indonesia with 18 papers and Malaysia with 13 papers. The research development map of this theme is divided into 4 clusters. Cluster 1 consists of 11 topics, cluster 2 consists of 11 topics, cluster 3 consists of 10 topics and cluster 4 consists of 8 topics. The findings from this study indicate that the halal tourism sector is also affected by COVID-19 and various countries have made efforts to minimize this impact. The adverse effects of COVID-19 have quite an impact on the halal tourism sector today and in the future, this is because visitors and tourists are reluctant to travel because they are worried about health risks despite the COVID-19 pandemic has ended. However, players in the halal tourism sector must continue to make improvements, by continuing to improve the facilities provided to support health insurance.]]>
<![CDATA[Twitter Sentiment Analysis on Halal Cosmetics ]]>
<![CDATA[Siti Maysyaroh]]>;
<![CDATA[Aam Slamet Rusydiana]]>
<![CDATA[ Islamic Marketing Review Vol. 2 No. 1 (2023): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v2i1.232
<![CDATA[This study aims to analyze sentiments related to halal cosmetic products through data taken from the Twitter social media platform. The method used in this research is sentiment analysis using a Python library known as VADER (Valence Aware Dictionary and Sentiment Reasoner). The data retrieved includes tweets with keywords related to "halal cosmetics" in the period January 1, 2019 to March 28, 2023. The results of this sentiment analysis reveal that the majority of sentiments related to halal cosmetics are positive, with a percentage of around 56.8%. Furthermore, about 36.1% of the detected sentiments are neutral, indicating that most consumers have a neutral view towards halal cosmetic products. Negative sentiments have a percentage of 7.1%, indicating that there is a small percentage of users or consumers who may have problems or negative experiences related to these products. The results of this study provide a better understanding of how consumers respond to halal cosmetic products on the social media platform Twitter, as well as identify opportunities and challenges within this market. The implications of these findings can help manufacturers and stakeholders in the halal cosmetics industry to improve consumer understanding, address emerging issues, and support the growth of this rapidly evolving industry.]]>
<![CDATA[Technology Acceptance Model (TAM) on Banking: A Review ]]>
<![CDATA[Mimma Maripatul Uula]]>;
<![CDATA[Sherrindra Avedta]]>
<![CDATA[ Islamic Marketing Review Vol. 2 No. 1 (2023): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v2i1.238
<![CDATA[This study aims to see the development of Technology Acceptance Model (TAM) on Banking research around the world and research plans that can be carried out based on journals published on the theme. This research uses a qualitative method with a bibliometric analysis approach. The data used is secondary data with the theme "TAM on Banking" which comes from the Scopus database with a total of 583 journal articles. Then, the data is processed and analyzed using the VosViewer application with the aim of knowing the bibliometric map of "TAM on Banking" research development in the world. The results of the study found that on bibliometric author mapping the authors who published the most research on the theme "TAM on Banking" were Chawla D.; Joshi H; Belousova V.; Chichkanov N; Baptista G.; Oliveira T.; Maduku D. K; Changchit C.; Lonkani R.; Samp; and Saxena N.; Gera N.; Taneja M.. Furthermore, based on bibliometric keyword mapping, there are 5 clusters that can become research paths with topics related to (1)Technology Adoption in Banking and its Influential Factors, (2)Acceptance of Technology in Banking, (3)Technological Innovation in the Banking Sector, (4)Mobile Banking Service Adoption, and (5)Risks in Online Banking Services.]]>
<![CDATA[Digital Zakat: An Analysis of Twitter Sentiment ]]>
<![CDATA[Annisa Kartika Ocktavia]]>;
<![CDATA[Assyifa Nur Aziza]]>;
<![CDATA[Ihsanul Ikhwan]]>
<![CDATA[ Islamic Marketing Review Vol. 2 No. 1 (2023): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v2i1.239
<![CDATA[This research was conducted to examine the perception of digital zakat in the scope of Islamic economics from the point of view of sentiment research on Twitter social media users in responding to the development of digital zakat. The method used in this research is a qualitative approach with descriptive statistics from literature studies in the form of 1237 Twitter tweets. Python library software called VADER (Valence Aware Dictionary and Sentiment Reasoner) is used to classify tweets. The sentiment analysis results tended to perceive positive sentiment at 51.7%, neutral sentiment at 28.6% and negative sentiment at 19.7%. The variety of sentiment analysis results reflects the diversity of opinions regarding the progress of digital zakat. The benefit of this study is to contribute literature and considerations in relation to the development of digital zakat as well as identifying shortcomings and threats, such as negative perceptions towards the use of digital zakat. In addition, the objectives of this study also include understanding the positive views, advantages, potentials, and benefits of digital zakat. This research is the first comprehensive research that discusses sentiment analysis on the theme of digital zakat with Twitter tweet data. Suggestions for further research and recommendations are included.]]>
<![CDATA[Analysis of Customer Intention in Home Ownership Credit Products (KPR) Using Murabahah Contracts at BSI KCP Ciputat ]]>
<![CDATA[Muhammad Faiq Abdullah Syafie]]>
<![CDATA[ Islamic Marketing Review Vol. 2 No. 1 (2023): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v2i1.242
<![CDATA[The aim of this research is to analyze the influence of Sharia KPR characteristics, price levels and financing procedures on customer interest in Home Ownership Credit (KPR) products at Bank Syariah Indonesia (BSI) KCP Ciputat. This research method uses a quantitative approach by conducting a survey of 120 active customers of Bank Syariah Indonesia (BSI) KCP Ciputat. This research uses structural equation analysis (SEM-PLS) to evaluate the relationship between constructs. Next, the data was processed using SMARTPLS 4 software. The results or findings based on the results of the analysis that have been carried out can be concluded that there are two significant variables, namely 1) the price level variable 2) the financing procedure variable. These two variables have a significant effect on interest. On the other hand, the characteristics of Sharia KPR do not have a significant effect on customer interest in KPR products using murabahah contracts at Bank Syariah Indonesia (BSI) KCP Ciputat.]]>
<![CDATA[Evaluating Social Impact : A Case Study of Baitut Tamkin Lombok using SROI Analysis ]]>
<![CDATA[Mia Sari]]>;
<![CDATA[Nadia Nurul Izza]]>;
<![CDATA[Siti Salmah]]>;
<![CDATA[Abdul Haris]]>
<![CDATA[ Islamic Marketing Review Vol. 2 No. 1 (2023): Islamic Marketing Review ]]>
Publisher : <![CDATA[SMART Insight ]]>
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DOI: 10.58968/imr.v2i1.243
<![CDATA[This paper aims to evaluate the social impact of the BTTM Tazkia project in Lombok using Social Return on Investment (SROI) analysis as the main method. A qualitative approach was used to explore the impacts associated with these projects, while in-depth interviews were used as the main instrument for data collection. The results of the SROI analysis produce a ratio of 1:3.98, reflecting that each investment unit of IDR 1 produces a social impact and value of IDR 3.98. These findings illustrate the significant positive impact of this program in creating social value that covers various aspects, including financial, social and spiritual aspects. These findings indicate that the SROI approach and qualitative approach used provide a deep understanding of the impact of BTTM Tazkia's holistic development projects in Lombok. These results have strong implications for designing, managing, and measuring the impact of similar programs in the future, as well as fostering a broader understanding of the social value created by organizations in sustainable development efforts.]]>
