<![CDATA[This study aims to determine the effect of Country Of Origin and Brand Image on iPhone product purchasing decisions. The research method used is a quantitative method. The data used in this research is primary data. The sampling technique uses a non-probability sampling technique. The samples studied in this study were 100 respondents who were active students of the Faculty of Economics, Palembang Campus, Sriwijaya University. Based on the statistical t test conducted, it can be concluded that the country of origin variable partially has a significant effect on the decision to purchase an iPhone as indicated by a significance value of 0.007 <0.05. Based on the statistical t-test conducted, it can be concluded that the brand image variable partially has a significant effect on the decision to purchase an iPhone as indicated by a significance value of 0.002 <0.05. Based on the simultaneous f test, a significance value of 0.000 <0.05 was obtained, so it can be concluded that country of origin and brand image as a whole have a significant effect on iPhone purchasing decisions. The magnitude of the influence of the independent variable on the dependent variable is 37.7%, the remaining 62.3% is influenced by other variables outside the research.Keywords: Author Guidelines; Journal Al-Kharaj; Article Templates. Keywords : Country Of Origin, Brand Image, Purchase Decision]]>
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