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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Mantik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Cakrawala Repositori Imwi Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Social Service and Research International Journal of Social Science, Education, Communication and Economics Journal of Social Science Journal Research of Social Science, Economics, and Management Jurnal Nusantara Mengabdi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ahmad Maulana
Fakultas Ekonomi Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Mampukah Persepsi Nilai, Resiko dan Kepercayaan Mempengaruhi Minat Beli Makanan Online di Masa Pandemik Covid-19? Aslamia Rosa; Iisnawati Iisnawati; Ahmad Maulana
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 19, No 3 (2021): Vol 19, Nomor 3, Tahun 2021
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v19i3.15843

Abstract

Penelitian ini dilakukan untuk membuktikan secara empirik kemampuan variabel persepsi nilai, persepsi resiko dan kepercayaan dalam mempengaruhi niat beli konsumen terhadap makanan online selama masa pandemic Covid-19. Penelitian ini adalah penelitian kausalitas dimana akan dilihat hubungan sebab akibat diantara persepsi nilai, persepsi resiko dan kepercayaan dalam mempengaruhi minat beli makanan online konsumen. Populasi dalam penelitian ini adalah masyarakat kota Palembang yang berminat melakukan pembelian produk makanan dari web secara online. Penelitian menggunakan data primer dengan membagikan kuesioner kepada 200 responden yang memenuhi karakteristik responden yang telah ditetapkan. Teknik pengambilan sampel adalah non probability sampling dengan purposive sampling. Hasil data menunjukkan bahwa minat konsumen untuk membeli makanan secara online meningkat selama pandemic Covid-19. Persepsi nilai dapat mempengaruhi minat konsumen untuk membeli makanan online selama pandemic Covid-19. Kepercayaan dapat mempengaruhi minat pelanggan untuk membeli makanan secara online selama pandemic Covid-19. Persepsi resiko konsumen juga mempunyai pengaruh terhadap kepercayaan konsumen tetapi kepercayaan tidak dapat mempengaruhi persepsi resiko konsumen. Penelitian ini hanya melingkupi area kota Palembang. Penelitian berikutnya diharapkan dapat menjangkau area yang lebih luas atau kota lain. Faktor lain yang mungkin tidak dimasukkan didalam penelitian dapat dikembangkan berdasarkan teori dan penelitian lain yang relevan. Penelitian ini meneliti fenomena terbaru yang terjadi setelah adanya pandemic Covid-19 yang belum ditulis oleh peneliti sebelumnya.
Pungutan Zakat Profesi Pegawai Negeri Sipil (PNS) di Kota Palembang Umar Hamdan; Ahmad Syathiri; Ahmad Maulana; Efva Octavina D.G
Falah: Jurnal Ekonomi Syariah Vol. 3 No. 2 (2018): August 2018
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jes.v3i2.7652

Abstract

The importance of professional zakat development is also one of the government's efforts to increase the source of state income other than taxes and create synergy between tax and zakat. Along with the development of the Islamic economy which is the solution to the economic development of the Ummah, the professional zakat can be used as a source of funding to be distributed for the welfare of the community. The purpose of this study was to determine the capacity of the ability to pay professional civil service zakat. The method of data collection is done by distributing random questionnaire to 200 civil servants from various agencies that live in the city of Palembang. Data analysis was carried out based on descriptive analysis. The results of the study show that civil servants have a great potential to be collected income zakat.
Penguatan Kapasitas Ibu Rumah Tangga Melalui Pemanfaatan Tanaman Obat Keluarga di Desa Kerinjing Kecamatan Tanjung Raja Kabupaten Ogan Ilir Ahmad Maulana; Nurkardina Novalia; Wahyu Aji Wijaya
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2021): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v2i1.430

Abstract

Purpose: The Community Service Program (PKM) is located in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency. The targeted target audiences are housewives in the village. This activity aims to: (1) socialize the potential benefits of family medicinal plants (TOGA) as healthy drinks that can increase income, (2) socialize the correct way of planting family medicinal plants so that the quality is better, arousing the motivation of the target community to develop family medicinal plat processing. Method: The methods applied in this training include counseling on several theories that support the potential and composition of family medicinal plants, how to plant and process medicinal plants into various beverage processed products, suitable packaging methods, practice, and assistance. Community service activities are carried out through lectures and demonstrations. Results: The output produced from this activity include: (1) increased knowledge and skills of housewives regarding the use and processing of family medicinal plants, (2) increased knowledge of how to plant and pack good products, and (3) increased motivation for developing a business to use family medicinal plants. Conclusions: After the activity, there is an increase in knowledge and skills to develop a business to use family medicinal plants, their potential, and how to process them into healthy drink products, as well as proper packaging methods. In addition, this activity also increases the motivation of housewives who are participants to develop businesses in the field of beverage products based on family medicinal plants.
Pemberdayaan Peningkatan Kapasitas Wirausaha Desa Melalui Pelatihan Pembuatan Rencana Bisnis Ahmad Maulana; Nurkardina Novalia; Aslamia Rosa; Dessi Yunita
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2022): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v2i3.674

Abstract

Purpose: SMEs in Kerinjing Village are faced with the problem of lack of financing and guidance. Efforts are needed tp strengthen these SMEs in facing competition by providing entrepreneurial knowledge sucj as business ethics, handling customer amplaints, and financial management. This community service activity aims to increase the capacity of small business actors in Kerinjing Village. The activities carried out are in the form of business planning training that is beneficial for their business development. Method: The method used in this community service activity is counseling and training. Results: the results of this community service activity are: (1) providing and increasing knowledge about business plan training for SMEs. (2) Increasing interest and desire in entrepreneurship, and (3) providing a forum for distributing products made from community crafts Conclusions: after the activity is carried out, the community gains knowledge, insight and understands the benefits of business planning training. The growing motivation of the community to carry out entrepreneurial activities in improving the welfare of the community.
Comparative Study of Experiential Marketing, Brand Image and Customer Loyalty on Starbucks Farrell Farhan Zhafiri; Isni Andriana; Ahmad Maulana
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.18201

Abstract

This study aims to find out a comparison of experiential marketing, brand image, customer loyalty between Starbucks Kambang Iwak and Palembang Indah Mall. The data used in this study were primary data, with a sample of 100 respondents using a non-probability sampling technique with a purposive sampling approach. The analytical techniques used in this study were descriptive analysis and Mann Whitney difference test using the SPSS 25 program. The results showed that there are differences in experiential marketing and customer loyalty between Starbuck Kambang Iwak and Starbucks Palembang Indah Mall while there is no difference in brand image between Starbuck Kambang Iwak and Starbucks Palembang Indah Mall.
Pembuatan Hidroponik dari Botol Bekas bagi Ibu-Ibu dan Remaja Putri di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir Aslamia Rosa; Ahmad Maulana; Iisnawati Iisnawati
Sricommerce: Journal of Sriwijaya Community Services Vol 3, No 2 (2022): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v3i2.84

Abstract

Pengabdian ini bertujuan untuk memberikan pemahaman kepada Ibu-ibu rumah tangga dan remaja putri di Desa Kerinjing atas hidroponik, dan hidroponik ternyata mudah dan murah dilakukan. Penggunaan metode tanam dengan hidroponik selain murah dapat meningkatkan kesejahteraan keluarga melalui pemenuhan gizi keluarga dan tanaman sayurannya dapat dijual, sehingga meningkatkan penghasilan keluarga. Sistem hidroponik yang diberikan dalam pelatihan ini adalah sistem wick atau sumbu, sistem ini diperkenalkan karena sangat mudah untuk mendapatkan bahan-bahannya, yaitu botol plastik bekas serta bahan lain yang dapat befungsi sebagai sumbu. Pelatihan ini menggunakan dua metode yaitu ceramah dan tutorial. Ceramah dimaksudkan adalah memberikan penjelasan pengertian dan mafaat dari hidroponik, metode yang kedua adalah tutorial yang menunjukkan atau demonstrasi cara pembuatan hidroponik sumbu dengan menggunakan botol plastik bekas. Diharapkan peserta selanjutnya dapat menerapkan sendiri, hasil panennya selain dapat dikonsumsi sendiri juga diharapkan menjadi rintisan untuk berkembang memberikan keuntungan secara ekonomi.
Multi-channel Integration: Factor Driving Satisfaction and Customer Loyalty in the Omni-channel Retailing Dessy Yunita; Mohamad Adam; Zakaria Wahab; Isni Andriana; Ahmad Maulana; Iisnawati Iisnawati
Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i2.8794

Abstract

Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of good multi-channel integration increases satisfaction and has an impact on long term relationships with customers, one of which is customer loyalty. This research was conducted in a retail department store in the city of Palembang, namely Matahari Department Store (MDS). This study distributed questionnaires to 200 respondents who were buyers at MDS on at least two channels owned by MDS. The data analysis technique uses path analysis with the help of SPSS. The results show that multi-channel integration indirectly affects customer loyalty through satisfaction.
Pelatihan Pemanfaatan Platform Penjualan dalam Meningkatkan Kinerja UMKM di Kecamatan Ilir Barat II Kota Palembang Dessy Yunita; Welly Nailis; Ahmad Maulana; M. Eko Fitrianto
Jurnal Nusantara Mengabdi Vol. 2 No. 2 (2023): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (817.995 KB) | DOI: 10.35912/jnm.v2i2.1583

Abstract

Purpose: Training on the Use of Sales Platforms in Improving Small Medium Enterprise (SME) Performance in Kecamatan Ilir Barat II, Palembang City is provided for entrepreneurs to understand the best marketing techniques through a digital context. Methodology: Entrepreneurs are equipped with the ability to learn, understand and choose the type of sales platform that helps their business grow. The Participants were provided with knowledge through lecture and presentation methods after which MSME assistance was provided after the training. Results: The training provided to entrepreneurs, especially in Kecamatan Ilir Barat II, Palembang City has a significant impact on market expansion in the future. Conclusions: The Sales Platform can be used for any type of business, whether small or large companies. Limitations: The limitations of the operator network are an obstacle in the process of implementing the community service. In addition, the different levels of participants' ability to absorb the training material. Contribution: The community service is related to marketing management science, especially promotion
The Role of social media (Tourist Visit of Arab-Palembang Village in Pandemic Period) Erdiansyah Erdiansyah; Ahmad Maulana; Edduar Hendri
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 1 (2023): April
Publisher : LAFADZ JAYA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i1.123

Abstract

This study was conducted to describe the role of social media in optimizing Arab-Palembang village tourist visits during the pandemic. The method used in this study is a mixed method, which combines qualitative and quantitative methods. To collect research data, questionnaires, observation, interviews and documentation techniques were used. The results achieved from this research are that social media has a positive role in optimizing Arab-Palembang village tourist visits during the pandemic. As indicators of social media used, namely social media as a means of information, which is persuasive and becomes entertainment for the community.
Pengaruh Brand Image, Brand Trust dan E-Wom terhadap Keputusan Pembelian Makanan Menggunakan Jasa Shopeefood di Kota Palembang Vika Diwinta Aulia; Sulastri Sulastri; Ahmad Maulana; Aslamia Rosa
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.3778

Abstract

This research was conducted aiming to determine the effect of brand image, brand trust and electronic word of mouth on food purchasing decisions using ShopeeFood services in Palembang City. The sample in this study were 108 consumers who were obtained through a sampling technique using quota sampling and purposive sampling. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using Structural Equation Modeling (SEM). The results showed that brand image and brand trust had a positive effect on purchasing decisions, while electronic word of mouth had no effect on food purchasing decisions using ShopeeFood services in Palembang City. Keywords: Brand Image, Brand Trust, Electronic Word of Mouth, Purchase Decision, ShopeeFood
Co-Authors Ade Tiara Febrina Ahmad Syathiri Andriana, Isni Aslamia Rosa Aslamia Rosa Dessi Yunita Dessy Yunita Edduar Hendri, Edduar Efva Octavina D.G Erdiansyah Erdiansyah Farrell Farhan Zhafiri Iisnawati, Iisnawati M. Eko Fitrianto Marlina Widiyanti Marlina Widiyanti Mohamad Adam Muchsin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muhammad Mufashih Nurkardina Novalia Rendra Haryadi Sulastri Sulastri Sulastri Tulus Wadi Nulhaq UMAR HAMDAN AJ, UMAR Vika Diwinta Aulia Vika Diwinta Aulia Wahyu Aji Wijaya Welly Nailis Yudhy Afrianto Yunita, Dessy Zakaria Wahab