Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Brand Image, Pelayanan dan Word Of Mouth Terhadap Keputusan Konsumen PT. Jaladara Jaya Trans Klaten

Hidayat, Yusuf Alfian (Unknown)
Istiatin, Istiatin (Unknown)
Hartono, Sri (Unknown)

Article Info

Publish Date
22 Aug 2023

Abstract

The research design uses a quantitative descriptive design. The population is consumers of PT. Jaladara Jaya Trans Klaten and a sample of 97 people using the saturated sample technique, where the entire population is sampled. Linear regression test is used to analyze. The result is that brand image, service and word of mouth each influence PT. Jaladara Jaya Trans Klaten. Keywords: brand image, service, word of mouth, consumer decision

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Economics, Econometrics & Finance Social Sciences

Description

AL-KHARAJ: The Journal of Islamic Economics, Finance & Business is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and ...