International Journal of Social Science
Vol. 3 No. 2: August 2023

THE INFLUENCE OF PRODUCT DEVELOPMENT AND MARKETING COMMUNICATION ON INCREASING SALES VOLUME IN PT. GLOBAL UGGUL MANDIRI – PAXEL HEAD OFFICE, JAKARTA

Martha Ayerza Esra (Prodi Manajemen Institut Bisnis dan Informatika Kwik Kian Gie, Jakarta)

Article Info

Publish Date
01 Aug 2023

Abstract

The increase in sales volume is very important for a company development. Companies use all techniques to increase sales volume, from creating new products that meet consumer needs to marketing communications. With direct or indirect marketing techniques to introduce products that are owned by the company. In the current era, there are many ways to conduct marketing communications, one of which is with technology-based social media. This research was conducted using survey data methods, based on product development data, marketing techniques to the desired result in the form of volume increase.

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Journal Info
International Journal of Social Science
Website

Abbrev

IJSS

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Description

"IJSS” for International Journal of Sosial Science, published by Bajang Instiute. Published in two formats, printed version of ISSN:2798-3463 and the online version of ISSN:2798-4079, both of which are published six times in one year. The scope of the journal studies broadly includes: Culture (a ...