Media Bina Ilmiah
Vol. 17 No. 12: Juli 2023

ANALYSIS OF EMPLOYEE SWITCHING INTENTIONS IN MULTI-LEVEL MARKETING (MLM) COMPANIES: A QUALITATIVE STUDY RELATING TO ETHICAL LEADERSHIP

Siti Alfia Ayu Rohmayanti (Universitas Airlangga)
Praptini Yulianti (Management Study Program, Faculty of Economics and Business, Airlangga University, Indonesia)



Article Info

Publish Date
09 Aug 2023

Abstract

This study discusses the factors that can reduce employee turnover intentionthrough Ethical Leadership. The focus of this research is to find out the factors that cause partners to have the turnover intention to another company or not to cooperate with the company they have participated in. This research was conducted using a qualitative method, namely a review of the level of understanding of the Multi Level Marketing business people. In this study using observations in the area of Surabaya and Sidoarjo. This is done with several considerations, namely: First, the research location is close to the reach of the researcher. Second, several leaders and business headquarters are located in Surabaya and Sidoarjo. The sample was taken using purposive sampling because the researcher needed informants who had sufficient experience and knowledge in the business environment. From the results of the interview, it is known that the role of the upline as a leader in the business has a major influence on the development of the network. In addition, it turns out that motivational factors also have an influence on downline decisions on turnover intention. In addition, what is needed is not only a supportive leader in providing training but also an ethical attitude.

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Journal Info

Abbrev

MBI

Publisher

Subject

Humanities Social Sciences Other

Description

Media Bina Ilmiah, ISSN 1978-3787 (print) | 2615-3505 (online), diterbitkan 12 (Dua Belas) nomor dalam setahun (Januari-Desember) oleh BINA PATRIA. Jurnal ini merupakan sarana komunikasi dan penyebarluasan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran dalam bidang ...