Ensiklopedia of Journal
Vol 6, No 1 (2023): Vol. 6 No. 1 Edisi 2 Oktober 2023

PENGARUH KUALITAS MAKANAN TERHADAP LOYALITAS TAMU DI KALUAK PAKU RESTORAN HOTEL PANGERAN CITY PADANG

Fitrah Hayati (Fakultas Pariwisata dan Perhotelan, Universitas Negeri Padang)
Lise Asnur (Fakultas Pariwisata dan Perhotelan, Universitas Negeri Padang)



Article Info

Publish Date
06 Oct 2023

Abstract

Such studies are quantitative studies using a casual association approach. The purpose of this study was to analyze the effect of food quality on guest loyalty in Kaluak Paku restaurant. The subjects of this study were 2050 guests who visited Kaluak Paku Hotel Pangeran City Padang Restaurant with a sample of 130 people. The sampling technique uses non-probability sampling. Data collection techniques are carried out by distributing Google Forms to guests visiting Kaluak Paku restaurant. Instrument tests are carried out by means of validity tests and reliability tests. Test Analysis is carried out by means of normality, homogeneity, and linearity tests. Hypothesis testing is performed by simple linear regression testing and coefficient of determination. The results of this study show that the quality of food at Kaluak Paku Restaurant Hotel Pangeran City has a positive effect on guest loyalty.

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Journal Info

Abbrev

ensiklopedia

Publisher

Subject

Arts Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Ensiklopeda of Journal mendorong seluruh ahli hukum, sosial, politik, bahasa, dan ilmu pendidikan untuk turut berkontribusi melalui artikel dan/atau book review. Ensiklopeda of Journal terbit tiap 1 Kali per 3 bulan, dalam satu volume, yakni di bulan Januari, April, Juli, dan Oktober. Ensiklopeda of ...