<![CDATA[This study aims to determine how influential Online Customer Review and Online Customer Rating are partially and simultaneously on Purchasing Decisions. This study uses the type of Explanatory Research using a quantitative approach. The population taken in this study are consumers who use scarlett whitening products in the Surabaya area using a sampling technique, namely Purposive Sampling and using the Lemeshow et al,. formula, with a minum sample size of 100 people. Respondent data was taken via google form and measured using a linkert scale and processed with SPSS version 25 using multiple linier regression analysis methods. The results of this study indicate that there is a positive influence between the relationship between Online Customer Review on purchasing decisions and a positive influence between Online Customer Rating on purchasing decisions. The results of this study ecplain that Online Customer Review and Rating on purchasing decisions simultaneously have a positive influence. Keywords: Online Customer Review, Online Customer Rating, Purchasing Decision.]]>
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