Jurnal Pijar : Studi Manajemen dan Bisnis
Vol 1 No 4 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis

ANALISIS CONSUMER BEHAVIOUR DALAM PEMBELIAN WINES DI PERUSAHAAN IFOOD

Sinaga, Angel Mauledya (Unknown)
Arianto, Dede Brahma (Unknown)

Article Info

Publish Date
01 Sep 2023

Abstract

This study aims to determine consumer behavior in buying wine at the iFood company. Ifood is a Brazilian company that has a large market share in selling wine. The data used in this study is a secondary type of data derived from iFood Marketing Analytics available on Kaggle. Data processing using Google Colab and the methods applied are Exploratory Data Analysis (EDA) and Correlation Analysis. Based on the correlation analysis, it was found that the variables that correlated highly with the level of wine sales (MntWines) were the variables of income level (Income), meat purchase rate (MntMeatProducts), purchases using catalogs (NumCatalogPurchases), direct purchases in stores (NumStorePurchases), and the number of total purchases at iFood companies (MntTotal).

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Journal Info
Jurnal Pijar : Studi Manajemen dan Bisnis
Website

Abbrev

pmb

Publisher

PT. Naureen Digital Education

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Pijar : Studi Manajemen dan Bisnis merupakan jurnal yang membahas ilmu di bidang Manajemen dan Bisnis, jurnal ini sebagai wadah untuk menuangkan hasil penelitian baik secara konseptual maupun teknis yang berkaitan dengan keilmuan manajemen dan bisnis. Pijar Jurnal terbit 4 kali dalam setahun ...