Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pijar : Studi Manajemen dan Bisnis
Sinaga, Angel Mauledya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS CONSUMER BEHAVIOUR DALAM PEMBELIAN WINES DI PERUSAHAAN IFOOD Sinaga, Angel Mauledya; Arianto, Dede Brahma
Jurnal Pijar Vol 1 No 4 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v1i4.745

Abstract

This study aims to determine consumer behavior in buying wine at the iFood company. Ifood is a Brazilian company that has a large market share in selling wine. The data used in this study is a secondary type of data derived from iFood Marketing Analytics available on Kaggle. Data processing using Google Colab and the methods applied are Exploratory Data Analysis (EDA) and Correlation Analysis. Based on the correlation analysis, it was found that the variables that correlated highly with the level of wine sales (MntWines) were the variables of income level (Income), meat purchase rate (MntMeatProducts), purchases using catalogs (NumCatalogPurchases), direct purchases in stores (NumStorePurchases), and the number of total purchases at iFood companies (MntTotal).
Co-Authors