<![CDATA[The aim of the study was to determine the effect of service quality and brand image on purchase intention and customer satisfaction as an intervening variable at Honda Jaya Terang 2 Situbondo dealers. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that service quality has a positive and significant effect on consumer satisfaction, brand image has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on purchase intention, brand image has a negative but not significant effect on purchase intention, consumer satisfaction has a positive and significant effect on purchase intention, service quality has a positive but not significant effect on purchase intention through consumer satisfaction, brand image has a positive and significant effect on purchase intention through consumer satisfaction.]]>
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