Jurnal Mahasiswa Entrepreneur
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
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<![CDATA[PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA UD. JUGLE DI SITUBONDO DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Aqidah, Lailatul]]>;
<![CDATA[Kusnadi, Edy]]>;
<![CDATA[Wiryaningtyas, Dwi Perwitasari]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v1i5.2163
<![CDATA[Marketing management is the process of all exchange activities with the aim of obtaining profits and also satisfaction for consumers. The company will achieve good goals if the business undertaken is in accordance with the predetermined marketing strategy. The purpose of this study was to analyze and test the effect of marketing strategy on increasing product sales at UD. JUGLE. The population in this study were all UD consumers. JUGLE which is located in Situbondo Regency. The sampling technique used is a probability sampling technique with a simple random sampling method. Data analysis and hypothesis testing in this study used the Smart PLS 3.0 (Partial Least Square) application with the Structural Equation Model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a significant positive effect on consumer buying interest, product quality has a positive but not significant effect on purchasing decisions, promotions have a significant effect on consumer buying interest, promotions have a significant effect on purchasing decisions, interest consumer buying has a significant effect on purchasing decisions. The results of the indirect effect hypothesis test show that product quality has a significant effect on purchasing decisions through consumer buying interest, promotions have a significant effect on purchasing decisions through consumer buying interest.]]>
<![CDATA[ANALISIS PENGARUH EXPERIENTAL MARKETING TERHADAP LOY-ALITAS PELANGGAN KEDAI PESEN KOPI CABANG JEMBER ]]>
<![CDATA[Berri, Mohammad Miftahul]]>;
<![CDATA[Hafidzi, Achmad Hasan]]>;
<![CDATA[Puspitadewi, Ira]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v1i8.2350
<![CDATA[This study aims to determine the Effect of Experiential Marketing on Customer Loyalty of Kedai Pesen Kopi Jember Branch. In this study using quantitative methods, purposive sampling technique involving 100 respondents. The data analysis method used in this research is multiple linear regression analysis. The results of multiple linear regression analysis show that Sense has a positive and significant effect on Customer Loyalty. These findings mean that a good increase will increase customer loyalty at the Jember Coffee Shop. Feel positive and significant effect on Customer Loyalty. These findings mean that a good increase will increase customer loyalty at the Jember Coffee Shop. Think positively and significantly towards Customer Loyalty. These findings mean that a good increase will increase customer loyalty at the Jember Coffee Shop. Act positively and significantly towards Customer Loyalty. These findings mean that a good increase will increase customer loyalty at the Jember Coffee Shop.]]>
<![CDATA[PENGARUH LOKASI DAN KUALITAS PRODUK DALAM MENENTUKAN KEPUTUSAN PEMBELIAN DENGAN MEDIASI MINAT BELI TERHADAP SHOWROOM MAHMUD MOTOR DI KABUPATEN SITUBONDO ]]>
<![CDATA[Wardana, Egho Prastya]]>;
<![CDATA[Arief, Mohammad Yahya]]>;
<![CDATA[Fandiyanto, Randika]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v1i3.2034
<![CDATA[The purpose of this study is to find out the main picture of consumers who make transactions with two-wheeled motorized vehicles. The population in this study were consumers of the Mahmud Motor Showroom. The sampling technique was determined by random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that the location has a significant positive effect on buying interest, product quality has a significant positive effect on buying interest, location has a positive significant effect on purchasing decisions, product quality has a significant positive effect on purchasing decisions, buying interest has a significant positive effect on purchasing decisions. significantly positive on the purchase decision. The results of the indirect effect hypothesis test indicate that location on purchasing decisions through purchase intention has a significant positive effect, product quality on purchasing decisions through purchase intention has a significant positive effect.]]>
<![CDATA[PENGARUH CITRA MERK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE AYAH BUNDA SITUBONDO DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Basori, Noval]]>;
<![CDATA[Kusnadi, Edy]]>;
<![CDATA[Pramesthi, Riska Ayu]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v1i9.2242
<![CDATA[ABSTRACT Marketing is generally seen as the activity of creating, introducing, and handing over goods and services to consumers. Marketing is the process by which a company creates value for customers and the construction of strong customers to capture value from customers in return marketing is a function of the organization and a series of processes to create, communicating, and providing value to customers and managing customer relationships in a way that benefits the organization and its interests, especially for customers of the Mother's Father's Cafe in Mimbaan, Panji District, Situbondo Regency. The purpose of this study is to analyze and test the influence of brand image and service quality on consulment satisfaction at the Cafe of the father of Mother Situbondo with consumer buying interest as an intervening variable. The population in this study were consumers at the Mother's Father's Cafe, , the sampling method is determined by probability sampling. Data analysis and hypothesis testing in research using sampling. Data analysis and hypothesis testing in the study using structural equation model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, Indicates that The image of the brand.]]>
<![CDATA[PENGARUH EWOM DAN DAYA TARIK WISATA DALAM MENENTUKAN KEPUTUSAN BERKUNJUNG PADA EKOWISATA KAMPUNG BLEKOK DI KABUPATEN SITUBONDO DENGAN MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Rahmansyah, Maulidy]]>;
<![CDATA[Kusnadi, Edy]]>;
<![CDATA[Harisandi, Yudhistira]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v1i1.1850
<![CDATA[Marketing is an interconnected activity between companies and consumers as a system to generate profits, for that the existence of the right marketing strategy can improve especially as a means of promotion, especially in the development of tourism in Kampung Blekok in Situbondo Regency. The purpose of this study was to analyze and examine the effect of Electronic word of mouth (EWOM) and tourist attraction in determining the decision to visit with interest in visiting as an intervening variable. The population in this study are visitors to Ecotourism Village Blekok in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Electronic word of mouth (EWOM) has a significant positive effect on Visiting interest, Tourist attraction has a significant positive effect on Visiting interest, Electronic word of mouth (EWOM) has a positive significant effect on Visiting decisions, Tourist attraction has a significant positive effect on Visiting decision. Interest in visiting has a significant positive effect on Visiting decisions. The results of the indirect influence hypothesis show that the Electronic word of mouth (EWOM) variable on the Visiting decision through interest in visiting has a significant positive effect, Tourist attraction on the Visiting decision through interest in visiting has a positive but not significant effect.]]>
<![CDATA[PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN PERTUMBUHAN LABA SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE 2018-2020 ]]>
<![CDATA[Luluk Anggraini]]>;
<![CDATA[Dwi Perwitasari Wiryaningtyas]]>;
<![CDATA[Triska Dewi Pramitasari]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): AGUSTUS 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v1i7.2190
<![CDATA[Financial management is the most important management for a company. The purpose of this study was to analyze and test the effect of profitability, profit growth and firm value on food and beverage companies listed on the Indonesia Stock Exchange for the period 2018-2020. This research is quantitative descriptive. The sampling technique in this research is purposive sampling. Data analysis and hypothesis testing in this study used the Structural Equation – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that profitability has a significant positive effect on profit growth, profitability has a significant positive effect on firm value, profit growth has a significant positive effect on firm value, profitability has a significant positive effect on firm value through profit growth.]]>
<![CDATA[PENGARUH LOKASI,HARGA DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA STASIUN CAFE BALUNG JEMBER ]]>
<![CDATA[fawzy, Ifan]]>;
<![CDATA[Sumowo, Seno]]>;
<![CDATA[Saidah, Nur]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 1 (2023): JANUARI 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i1.2625
<![CDATA[Peluang usaha adalah sebuah kesempatan untuk menjalankan sebuah bisnis untuk mendapatkan sebuah keuntungan dengan cara menerapkan strategi yang telah ditetapkan..Salah satu peluang usaha yang banyak di jumpai adalah Bisnis café,eksistensi bisnis café menjadi salah satu bisnis yang berkembang pesat di era globalisasi dan membuat persaingan bisnis di bidang industri cafe menjadi tantangan tersendiri bagi pemilik usaha di Indonesia. Ada banyak faktor yang dapat mempengaruhi keberhasilan dalam menjalankan bisnis café antara lain yaitu penetapan lokasi,penetapan harga dan pelayanan yang baik.Dari ketiga faktor tersebut apabila dapat terealisasikan maka dapat meempengaruhi kepuasan pelanggan.Kepuasan pelanggan menjadi kunci utama serta menjadi salah satu faktor yang mempengaruhi keberhasilan suatu bisnis usaha. Penelitian menggunakan metode Analisis Regresi Linier Berganda dengan variabel bebas yaitu Lokasi,harga dan pelayanan serta variabel terikat yaitu kepuasan pelanggan dengan sampel sebanyak 100 responden menggunakan kuesioner dan observasi. Hasil penelitian menunjukkan bahwa hipotesis Lokasi tidak berpengaruh terhadap Kepuasan Pelanggan sedangkan hipotesis harga dan pelayanan memiliki pengaruh terhadap Kepuasan Pelanggan. Saran yang diberikan yaitu Harga dan pelayanan harus di pertahankan dan ditingkatkan Kembali agar meningkatkan Kepuasan Pelanggan.]]>
<![CDATA[PENGARUH PROMOSI ONLINE DAN KERAGAMAN PRODUK DALAM MENENTUKAN KEPUASAN KONSUMEN PADA HEALTHYMASK.IDN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Diana, Meli Fita]]>;
<![CDATA[Wiryaningtyas, Dwi Perwitasari]]>;
<![CDATA[Harisandi, Yudhistira]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v1i3.1981
<![CDATA[Online business has become the most popular business with a strong market in recent years. The increasing number of internet service users has resulted in online business experiencing rapid development. The purpose of this study was to analyze and examine the effect of online promotion and product diversity on consumer satisfaction at Healthymask.idn through purchasing decisions. This research is a quantitative research. The population in this study are Healthymsk.idn consumers. The sampling technique used is simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM).The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that online promotion has a significant effect on consumer satisfaction, online promotion has a significant effect on purchasing decisions, product diversity has a significant effect on purchasing decisions, product diversity is not proven to have a significant effect on consumer satisfaction, purchase decisions have an effect significant to consumer satisfaction. The results of the indirect effect hypothesis test show that the online promotion variable on consumer satisfaction through purchasing decisions has a significant positive effect, product diversity on consumer satisfaction through purchasing decisions has a significant positive effect.]]>
<![CDATA[PENGARUH HARGA DAN PROMOSI ONLINE MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO RIFKHASIRA DI SITUBONDO (Studi kasus mahasiswa Universitas Abdurachman Saleh Situbondo Angkatan 2018) ]]>
<![CDATA[Sariyanti, Sariyanti]]>;
<![CDATA[Tulhusnah, Lusiana]]>;
<![CDATA[Soeliha, Siti]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v1i9.2222
<![CDATA[Marketing is the beginning of a sale. In sales, performance is measured based on how many transactions were successfully closed and some value from the transaction. Judging from the timeframe, selling aims to get marketshare where products and prices become weapons in selling. The purpose of this study is to analyze and test the influence of Online Pricing and Promotion through Instagram on Purchasing decisions with Buying interest as an intervening variable in the Rifkhasira Store. The population in this study was students of Abdurachman Saleh Situbondo University class of 2018. The sampling technique uses random sampling techniques. This data analysis and testing uses the Structural Equation Model – Partial Least Square (PLS). Based on the hypothesis test of direct influence using the Smart PLS 3.0 application, the results of the study showed that Price has a significant positive effect on buying interest, Promotion has a significant positive effect on buying interest, Price has a positive but insignificant effect on purchasing decisions, Promotion has a significant positive effect on purchasing decisions, buying interest has a significant positive effect on purchasing decisions, price has a significant effect on purchasing decisions. to the purchase decision through buying interest, promotion positively affects the purchase decision through buying interest.]]>
<![CDATA[DESAIN PRODUK DAN ONLINE PROMOTION DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA BUTIK LEGALIYA DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Agustini, Martanti]]>;
<![CDATA[Karnadi, Karnadi]]>;
<![CDATA[Tulhusnah, Lusiana]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v1i1.1767
<![CDATA[Marketing is the most important element for the continuity and perkemabangan of a company, for that Legaliya boutique must be able to choose the right marketing strategy so that it can develop and maintain the stability of the business because it is an indicator of success. The purpose of this study was to analyze and test the influence of the product and Online promotion on the Purchase decisions at the Boutique through the Customer Purchase Interest. The population in this study is the Legaliya Boutique consumer. The technique of sampling is determined by the probability- sampling. Analysis of data and testing hypotheses in this study use Structural Equation Model – Partial Least Square (PLS-SEM). The results of the hypothesis testing directly use the Smart PLS 3.0 application, show that the product design has a significant effect on consumer buying interests, Online promotion has a significant effect on consumer buying interests, Customer Interest in buying Decisions. The results of the test hypothesis are indirectly show that the Product Design variables for purchase decisions through a positive effect consumer purchase Interest, Online promotion on the Purchase Decision through Consumer Interest has a significant positive effect.]]>
