Priviet Social Sciences Journal
Vol. 3 No. 4 (2023): April 2023

Business management strategies for MSMEs Melati Cake's

Prita Prasetya (Prasetiya Mulya University)
Angie Trixie (Prasetiya Mulya University)
Francisco Redi Wijaya (Prasetiya Mulya University)
Gusti Ayu Saras Ayu Pagar Dewi (Prasetiya Mulya University)
Jeremy Dharma (Prasetiya Mulya University)
Nakeisha Aurielle (Prasetiya Mulya University)
Shierly Angela (Prasetiya Mulya University)
Stanley Soen (Prasetiya Mulya University)
Theng Kiem Hwa (Prasetiya Mulya University)
Viona Santoso (Prasetiya Mulya University)



Article Info

Publish Date
30 Apr 2023

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential in employing the community to improve the economy and productivity. Kuningan Village is a village whose residents run many MSME businesses. Partners still need help improving their business development, especially in operational, digital marketing, and financial aspects. Universitas Prasetiya Mulya has supported groups in the Community Development program to assist partners in developing their businesses. The group has re-branded logo packaging and provided education on digital marketing to reach potential customers on a larger scale. Second, improvements have been made to cash flow recording so that all financial flows are more controlled. Third, equipment purchases, business licensing realization, and SOP implementation have been done. With group assistance, partners have succeeded in increasing sales profits, increasing awareness of potential customers, increasing productivity, and making partners adaptable to technological developments.

Copyrights © 2023






Journal Info

Abbrev

PSSJ

Publisher

Subject

Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ ...