<![CDATA[Abstract: Based on observations of the Merchandise Arrangement learning of students at SMK N5 Muaro Jambi, especially Class Therefore, researchers propose a method to make it easier for students to understand the material and practice the material. The method that can be used is Project Based Learning. The aim of this research is to analyze the use of the Project Based Learning learning model in creating student creativity on the subject of Product Classification. This research is classroom action research. The population in this research is all Class XI Marketing students, totaling 37 respondents. The method used is the documentation method, test method and observation sheet. The results of data analysis show that students' abilities after receiving cycle 1 and cycle 2 experienced increased changes. There were 80.3% of students who experienced an increase in their grades. The error that occurs to students is the technique of arranging items according to item classification. For this reason, it is better for teachers to emphasize more deeply the techniques for classifying products.]]>
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