Jurnal Indonesia Sosial Teknologi
Vol. 4 No. 9 (2023): Jurnal Indonesia Sosial Teknologi

Antecedents Affecting Customer Satisfaction Hirotoland Bogor City Branch

Rifnida, Nida (Unknown)
Ekawati, Christina (Unknown)

Article Info

Publish Date
25 Sep 2023

Abstract

This study aims to analyze the influence of differentiation strategy, service quality, and promotion on customer satisfaction at Hirotoland Branch Bogor. The sample used in this study consisted of 100 individuals. The data analysis method employed was multiple linear regression. The results of hypothesis testing simultaneously indicate that the variables of differentiation strategy, service quality, and promotion significantly affect customer satisfaction. The results of partial hypothesis testing show that each variable, namely differentiation strategy, service quality, and promotion, significantly influences customer satisfaction. This research contributes to the understanding of factors affecting customer satisfaction at Hirotoland Branch Bogor and provides insights for management to develop more effective strategies to enhance customer satisfaction.

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Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...