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All Journal JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Jurnal Indonesia Sosial Teknologi Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Pendidikan Indonesia (Japendi) Jurnal Gici Jurnal Keuangan dan Bisnis Jurnal Informatika Ekonomi Bisnis conomics Learning Experience & Social Thinking Education Journal TPeT
Ekawati, Christina
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMAKAIAN JASA TRAVEL UMROH DAN HAJI PT. ALIFAH TOUR CABANG BOGOR Toni Endaryono, Bakti; Ekawati, Christina
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 15 No 1 (2023): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v15i1.72

Abstract

Along with the development of the travel business today is getting tighter. This is felt by business people in the field of Umrah and Hajj travel services. PT. Alifah Tour Bogor Branch is one of the companies engaged in Umrah and Hajj travel services. PT. Alifah Tour Bogor Branch is one of the companies engaged in Umrah and Hajj travel services. This study aims to analyze how much influence the quality of service, price and promotion on the decision to use Umrah and Haji travel services of PT. Alifah Tour Bogor Branch. Where the decision variable of service usage (Y), service quality variable (X1), price variable (X2), and promotion (X3). Hypothesis testing using tests shows that partial service quality and price have a significant effect. While the promotion variable does not have a significant effect on the decision to use Alifah Tour Bogor Branch Travel services. Then through test F it can be seen that the three independent variables studied, namely service quality, price and promotion simultaneously have a significant effect on the decision to use Umrah and Hajj travel services of PT. Alifah Tour Bogor Branch. The adjusted R Square figure of 0.556 shows that 55.6% of service usage decision variables are explained and influenced by service quality, price and promotion and the remaining 44.4% is explained and influenced by other variables not explained in this study. Keywords: Service Quality, Price, Promotion, Usage Decision.
Faktor-faktor yang Mempengaruhi Kepuasan Pelanggan Sariatin, Sari; Ekawati, Christina
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.772

Abstract

This study aims to analyze the influence of product quality, price, and service quality on customer satisfaction at PT Kanefusa Indonesia. The population of this research consists of PT Kanefusa Indonesia's customers, with a sample size of 75 individuals. The data analysis method used is Multiple Linear Regression. The results of the study indicate that the simultaneous hypothesis test shows that the variables of product quality, price, and service quality significantly affect customer satisfaction. Additionally, the partial hypothesis test demonstrates that each variable, namely product, price, and service quality, significantly influences customer satisfaction. This research provides valuable insights for PT Kanefusa Indonesia in understanding the factors that affect customer satisfaction. By paying attention to and improving product quality, offering competitive prices, and providing excellent service quality, PT Kanefusa Indonesia can better meet customer expectations and strengthen long-term relationships with customers. The findings of this study can also serve as a basis for designing more effective marketing and management strategies to enhance customer loyalty and achieve a competitive advantage in their industry.
Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Keputusan Mahasiswa Mendaftar di STIE Gici Business School Syamsiah, Dede Siti; Ekawati, Christina
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.773

Abstract

This study aims to analyze the effect of promotion, price, and product quality on students' decisions in choosing STIE GICI. The research sample consisted of 80 students. The data analysis method used is multiple linear regression. The results showed that the results of the simultaneous hypothesis testing of all variables consisting of promotion, price and product quality had a significant influence on the student's decision to choose STIE GICI. In addition, partial hypothesis testing also shows that all variables, namely promotion, price, and product quality, have a significant effect on the decision to choose STIE GICI. The findings of this study can assist STIE GICI in planning a more effective marketing strategy to increase the number of new student applicants. By paying attention to the aspects of promotion, price, and product quality, STIE GICI can attract more prospective students and increase their decision to choose the institution.
Analisis Pengaruh Electronic Word Of Mouth (E-Wom), Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kesehatan Pt. Pesona Herba Indonesia Pada Aplikasi Tiktok Hadi, Uli Asmara; Ekawati, Christina
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.7453

Abstract

Abstrak Penelitian ini bertujuan  mengetahui  pengaruh Electronic Word Of Mouth (E-WoM), harga dan kualitas produk terhadap  keputusan pembelian produk  kesehatan  pada aplikasi tiktok. Penelitian ini  menggunakan model  analisis  jalur.  Sampel adalah  konsumen di PT. Pesona Herba Indonesia sebanyak   100  Konsumen. Data diperoleh melalui penyebaran kuesioner. Hasil penelitian     menunjukkan bahwa bahwa variabel  Electronic Word Of Mouth, Harga dan  Kualitas produk berpengaruh  signifikan terhadap Keputusan Pembelian.  Hal  tersebut dapat diketahui  dari koefisien yang  bernilai   positif   dan  nilai   signifikansi  yang  lebih  kecil  dari 0,05. Electronic Word Of Mouth, Harga dan  Kualitas produk berpengaruh  positif  dan   signifikan     terhadap  Keputusan   Pembelian. Hal tersebut dapat diketahui   dari koefisien yang bernilai positif  dan nilai signifikansi yang lebih   kecil dari   0,05.   Tidak  ada pengaruh mediasi variabel antara  variabel   bebas  yang  terdiri    atas  variabel  Electronic Word Of Mouth, Harga dan  Kualitas produk terhadap  variabel   terikat  dengan   Keputusan   Pembelian.  Hal tersebut dapat diketahui  dari nilai pengaruh  tidak  langsung pada  koefisien   jalur lebih  kecil  daripada  nilai pengaruh langsungnya. Kata Kunci: Electronic Word of Mouth, Harga, Kualitas Produk, Keputusan Pembelian
The Effect of Company Size, Investment Decisions and Funding Decisions on Company Value with Dividend Policy as a Moderation Variable Wijaya, Santy; Subagyo, Achmad; Ekawati, Christina
Jurnal Pendidikan Indonesia Vol. 6 No. 7 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i7.8283

Abstract

This study examines the influence of company size, investment decisions, and funding decisions on company value with dividend policy as a moderator in 20 companies in the consumer goods sub-sector on the IDX (2018-2023). The type of research used is explanatory research with a research method in the form of collecting data on financial statements of companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2023 period. The data analysis models used are multiple linear regression analysis and Moderated Regression Analysis (MRA). Sample selection was carried out by Purposive sampling. The sample totaled 20 companies, using multiple linear regression analysis and Moderated Regression Analysis (MRA). The results of MRA show that the dividend policy only moderates the relationship between funding decisions and the value of the company. These findings enrich the literature on dividend-based funding strategies in the consumption sector.
Pengaruh Penerapan Prinsip-Prinsip Good Corporate Governace Terahdap Kinerja Anggota dengan Variabel Intervening Komitmen Manajemen (Studi Kasus: Pusat Koperasi Pegawai Republik Indonesia DKI Jakarta) Suyitno, Adi; Ekawati, Christina
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1585

Abstract

Penelitian ini bertujuan menganalisis pengaruh penerapan prinsip-prinsip Good Corporate Governance (GCG) terhadap kinerja anggota dengan komitmen manajemen sebagai variabel intervening. Permasalahan utama yang diangkat adalah belum optimalnya implementasi prinsip GCG pada koperasi. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan populasi sebanyak 308 anggota dan sampel 174 responden yang ditentukan melalui rumus Slovin. Data dikumpulkan melalui kuesioner dan dianalisis dengan regresi linear menggunakan Structural Equation Modeling (SEM) berbasis SmartPLS 4. Hasil penelitian menunjukkan bahwa penerapan prinsip GCG (transparansi, akuntabilitas, responsibilitas, independensi, dan fairness) secara parsial tidak berpengaruh signifikan terhadap kinerja anggota, tetapi berpengaruh secara simultan. Sementara itu, penerapan GCG berpengaruh signifikan terhadap komitmen manajemen baik secara parsial maupun simultan. Namun, peran komitmen manajemen sebagai variabel mediasi dalam hubungan GCG terhadap kinerja anggota tidak terbukti signifikan. Penelitian ini memperkaya literatur tentang GCG dan variabel intervening dalam konteks koperasi, serta menegaskan pentingnya peran manajemen dalam meningkatkan efektivitas penerapan GCG.Hasil ini dapat menjadi masukan bagi koperasi dalam merancang kebijakan penguatan komitmen manajemen sehingga implementasi GCG mampu lebih optimal mendukung kinerja anggota
Pengaruh Strategi Promosi, Kepuasan Konsumen dan Media Sosial terhadap Keputusan Pembelian Produk di Informa Padjajaran Bogor Ekawati, Christina; Kurniawan, Indra; Patricia, Sandra Uli
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Informa Furnishing merupakan perusahaan yang bergerak di bidang retail Dengan konsep one stop shopping untuk semua produk furnishings. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Model analisis data yang digunakan adalah analisis regresi linier berganda. Pemilihan sampel dilakukan dengan cara acak sederhana (Sample Random Sampling). Adapun sampel tersebut berjumlah 90 responden. Hasil uji koefisien determinasi (R2) menunjukkan bahwa 65,4% faktor – faktor Keputusan Pembelian di Informa Padjajaran Bogor dapat dijelaskan oleh stategi promosi, kepuasan konsumen, dan media sosial sedangkan sisanya 34,6% dijelaskan oleh faktor lain. Hasil uji F menunjukan bahwa secara simultan variabel stategi promosi, kepuasan konsumen dan media sosial secara serempak berpengaruh positif dan signifikan terhadap keputusan pembelian dengan hasil analisis, yaitu nilai Fhitung (57,008) > dari Ftabel = (2,473). Hasil Uji t menunjukkan variabel stategi promosi hasil analisis thitung (3,324), kepuasan konsumen (4,244) dan media sosial (3,105) dimana tabel (1,987) maka secara parsial variabel tersebut berpengaruh secara signifikan terhadap keputusan pembelian di Informa Padjajaran Bogor. Variabel yang paling dominan mempengaruhi keputusan pembelian adalah Kepuasan Konsumen.
The Effect of Company Size, Investment Decisions and Funding Decisions on Company Value with Dividend Policy as a Moderation Variable Wijaya, Santy; Subagyo, Ahmad; Ekawati, Christina; Hermawan, Hermawan
Jurnal Pendidikan Indonesia Vol. 6 No. 7 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i7.8283

Abstract

This study examines the influence of company size, investment decisions, and funding decisions on company value with dividend policy as a moderator in 20 companies in the consumer goods sub-sector on the IDX (2018-2023). The type of research used is explanatory research with a research method in the form of collecting data on financial statements of companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2023 period. The data analysis models used are multiple linear regression analysis and Moderated Regression Analysis (MRA). Sample selection was carried out by Purposive sampling. The sample totaled 20 companies, using multiple linear regression analysis and Moderated Regression Analysis (MRA). The results of MRA show that the dividend policy only moderates the relationship between funding decisions and the value of the company. These findings enrich the literature on dividend-based funding strategies in the consumption sector.
Influences And Antecedents That Influence Home Purchase Decisions Through Sharia Mortgage Financing (Study On KCP BTN Syariah Kalimas Bekasi Branch Customers) Suparyanti, Siti; Ekawati, Christina
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 9 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i9.713

Abstract

This study aims to investigate the influence of marketing mix and service quality on customers' decision to purchase a house through Sharia financing at Bank BTN Syariah. The population of this research consists of customers who have purchased a house using Sharia financing from Bank BTN Syariah KCP Kalimas Bekasi. The sample size for this study is 150 individuals. The data analysis method employed in this research is multiple linear regression analysis. The results of the study show that both marketing mix and service quality have a significant simultaneous effect on customers' house purchase decisions. Furthermore, the partial results of the hypothesis test also indicate that marketing mix and service quality significantly influence customers' house purchase decisions. In conclusion, this research demonstrates that marketing and service quality factors play a crucial role in shaping customers' decisions to purchase a house through Sharia financing at Bank BTN Syariah KCP Kalimas Bekasi. Therefore, the bank needs to enhance service quality and marketing strategies to attract customers' interest in choosing Sharia financing as a solution for their house purchase
Antecedents Affecting Customer Satisfaction Hirotoland Bogor City Branch Rifnida, Nida; Ekawati, Christina
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 9 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i9.720

Abstract

This study aims to analyze the influence of differentiation strategy, service quality, and promotion on customer satisfaction at Hirotoland Branch Bogor. The sample used in this study consisted of 100 individuals. The data analysis method employed was multiple linear regression. The results of hypothesis testing simultaneously indicate that the variables of differentiation strategy, service quality, and promotion significantly affect customer satisfaction. The results of partial hypothesis testing show that each variable, namely differentiation strategy, service quality, and promotion, significantly influences customer satisfaction. This research contributes to the understanding of factors affecting customer satisfaction at Hirotoland Branch Bogor and provides insights for management to develop more effective strategies to enhance customer satisfaction.
Co-Authors Adi Suyitno, Adi Dede Siti Syamsiah Feryanti, Elsa Fitriansyah, R. Deni Fajar Hadi, Uli Asmara Hermawan Hermawan Indayani, Desy Indra Kurniawan Patricia, Sandra Uli Rifnida, Nida Sariatin, Sari Sjaiful, Evilina Subagyo, Achmad subagyo, Ahmad Suparyanti, Siti Toni Endaryono, Bakti Wijaya, Santy Yani Suryani