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Hasil Manajemen Peran Ganda Perempuan Studi Fenomenologi Pada Tokoh – Tokoh Perempuan Pengusaha Christina Ekawati
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 14 No 2 (2022): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Semakin meningkatnya jumlah perempuan Indonesia yang bekerja dimana sebagian diantaranya juga merupakan seorang istri dan seorang ibu atau yang biasa disebut berperan ganda menjadi latar belakang penelitian ini. Tujuan dari penelitian ini adalah untuk memperoleh pemahaman mendalam tentang pengelolaan peran ganda perempuan serta hal-hal yang terkait dengan fenomena tersebut hingga menghasilkan konsep-konsep dari sudut pandang ilmu manajemen terutama manajemen sumber daya manusia. Kebaruan penelitian ini antara lain adalah menggunakan subjek penelitian tiga orang tokoh perempuan Indonesia yang berprofesi sebagai pengusaha yang dikenal berhasil dalam karier maupun kehidupan berkeluarga. Teknik pengumpulan data penelitian menggunakan wawancara mendalam semi-terstruktur yang didukung oleh pemeriksaan dokumen dan observasi. Menggunakan pendekatan kualitatif dan metode Interpretative Phenomenological Analysis temuan-temuan yang muncul pada penelitian ini adalah hasil pengelolaan peran ganda tokoh pada penelitian ini selain adanya keberhasilan yang memberi manfaat bagi berbagai pihak, juga muncul adanya ketidakberhasilan maupun kebelumberhasilan bagi pribadi, keluarga, dan perusahaan. Beberapa rekomendasi dari hasil penelitian ini antara lain perlunya upaya mengambil kesempatan untuk menempuh pendidikan baik formal maupun non formal serta menjalani berbagai pengalaman kegiatan bagi para perempuan yang berperan ganda untuk membentuk kompetensi dan modal sosial. Juga diperlukan peran pemerintah dan instansi terkait maupun perusahaan untuk tetap memberi peluang luas bagi perempuan meningkatkan berbagai kompetensi, dan memberikan lingkungan kondusif bagi kewirausahaan perempuan.

Pengaruh Strategi Pemasaran dan Bauran Pemasaran Terhadap Keputusan Pelanggan Membeli Produk Alat Kesehatan di PT. Multy Synergy Persada dengan Citra Perusahaan sebagai Intervening R. Deni Fajar Fitriansyah; Hermawan Hermawan; Christina Ekawati
Syntax Idea 944-959
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i7.2560

This research aims to analyze the influence of Promotion (X1), Price (X2), Place (X3), Product (X4), Segmentation (X5), Targeting (X6), Positioning (X7) on the purchase decisions (Z) of Medical devices at PT. Multy Synergy Persada, with Company Image (Y) as an Intervening Variable. The background of this study reflects the importance of understanding how marketing factors such as promotion, price, distribution, product, market segmentation, targeting, and positioning can affect consumer purchase decisions in the Medical devices industry. PT. Multy Synergy Persada faces intense competition in the Medical devices market, making it crucial to comprehend the factors influencing customer purchase decisions and the role of the company image as an intervening variable in designing effective marketing strategies. The study's population comprises PT. Multy Synergy Persada's customers, with a target of 100 respondents, were selected through purposive sampling. The analysis method employed is path analysis using the SmartPLS application. The research results indicate that the validity and reliability tests meet the established standards. Furthermore, the hypothesis tests' outcomes demonstrate that all hypotheses related to the variables Promotion (X1), Price (X2), Place (X3), Product (X4), Segmentation (X5), Targeting (X6), Positioning (X7) regarding purchase decisions (Z) are accepted. The same applies to the variables Promotion (X1), Price (X2), Place (X3), Product (X4), Segmentation (X5), Targeting (X6), Positioning (X7) concerning Company Image (Y). These findings also suggest that the company image mediates the relationship between all independent variables and purchase decisions. In conclusion, this research indicates the pivotal role of marketing strategies and marketing mix for PT. Multy Synergy Persada in enhancing the company image and influencing customer purchase decisions related to Medical devices products.

Pengaruh Pelatihan dan Motivasi Terhadap Kinerja Karyawan dengan Kompetensi Sebagai Variabel Intervening Pada PT. Sisir Katarindo Kabupaten Bekasi Yani Suryani; Christina Ekawati
Syntax Idea 2318-2334
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i12.2746

Increasing employee performance is an implication of adequate employee capabilities so that they are able to support the implementation of their duties and responsibilities professionally. This research aims to determine the effect of training and motivation on employee performance through competency as an intervening variable at PT. Sisir Katarindo, Bekasi Regency. The research used a quantitative approach; data was obtained through questionnaires distributed to all PT employees. Sisir Katarindo, which has 50 employees. The number of samples in this study was 50, or the same as the population, and the sampling technique was total sampling. Data analysis uses path analysis. The variables used in this research are the independent (exogenous) variables Training (X1) and Motivation (X2), the dependent (endogenous) variable Employee Performance (Y), and the intervening variable Competence (Z).The research results with Î± = 0.05 show that there is a significant positive influence of training on employee performance (P-values 0.00, T-statistic 6.324). The magnitude of the influence of training on employee performance is in the high category (f-square 0.918). There is a significant positive influence of motivation on employee performance (P-value 0.029, T-statistic 2.189). The magnitude of the influence of motivation on performance is in the medium category (f-square, 0.184). Competency does not have a significant effect on employee performance (P-value 0.525, T-statistic 0.620). There is a significant positive effect of training on competence (P-values 0.001, T-statistics 3.322). The magnitude of the effect of training on competence is moderate (f-square 0.3). Motivation has no significant effect on competence (P-values 0.531 and T-statistic 0.627); training has no significant effect on employee performance through competence as an intervening variable (P-values 0.555 and T-statistic 0.59); and motivation has no significant effect on employee performance through competence as an intervening variable (P-values 0.786 and T-statistic 0.271).

Faktor-faktor yang Mempengaruhi Kepuasan Pelanggan Sari Sariatin; Christina Ekawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.772

This study aims to analyze the influence of product quality, price, and service quality on customer satisfaction at PT Kanefusa Indonesia. The population of this research consists of PT Kanefusa Indonesia's customers, with a sample size of 75 individuals. The data analysis method used is Multiple Linear Regression. The results of the study indicate that the simultaneous hypothesis test shows that the variables of product quality, price, and service quality significantly affect customer satisfaction. Additionally, the partial hypothesis test demonstrates that each variable, namely product, price, and service quality, significantly influences customer satisfaction. This research provides valuable insights for PT Kanefusa Indonesia in understanding the factors that affect customer satisfaction. By paying attention to and improving product quality, offering competitive prices, and providing excellent service quality, PT Kanefusa Indonesia can better meet customer expectations and strengthen long-term relationships with customers. The findings of this study can also serve as a basis for designing more effective marketing and management strategies to enhance customer loyalty and achieve a competitive advantage in their industry.

Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Keputusan Mahasiswa Mendaftar di STIE Gici Business School Dede Siti Syamsiah; Christina Ekawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.773

This study aims to analyze the effect of promotion, price, and product quality on students' decisions in choosing STIE GICI. The research sample consisted of 80 students. The data analysis method used is multiple linear regression. The results showed that the results of the simultaneous hypothesis testing of all variables consisting of promotion, price and product quality had a significant influence on the student's decision to choose STIE GICI. In addition, partial hypothesis testing also shows that all variables, namely promotion, price, and product quality, have a significant effect on the decision to choose STIE GICI. The findings of this study can assist STIE GICI in planning a more effective marketing strategy to increase the number of new student applicants. By paying attention to the aspects of promotion, price, and product quality, STIE GICI can attract more prospective students and increase their decision to choose the institution.

PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMAKAIAN JASA TRAVEL UMROH DAN HAJI PT. ALIFAH TOUR CABANG BOGOR Toni Endaryono, Bakti; Ekawati, Christina
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 15 No 1 (2023): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v15i1.72

Along with the development of the travel business today is getting tighter. This is felt by business people in the field of Umrah and Hajj travel services. PT. Alifah Tour Bogor Branch is one of the companies engaged in Umrah and Hajj travel services. PT. Alifah Tour Bogor Branch is one of the companies engaged in Umrah and Hajj travel services. This study aims to analyze how much influence the quality of service, price and promotion on the decision to use Umrah and Haji travel services of PT. Alifah Tour Bogor Branch. Where the decision variable of service usage (Y), service quality variable (X1), price variable (X2), and promotion (X3). Hypothesis testing using tests shows that partial service quality and price have a significant effect. While the promotion variable does not have a significant effect on the decision to use Alifah Tour Bogor Branch Travel services. Then through test F it can be seen that the three independent variables studied, namely service quality, price and promotion simultaneously have a significant effect on the decision to use Umrah and Hajj travel services of PT. Alifah Tour Bogor Branch. The adjusted R Square figure of 0.556 shows that 55.6% of service usage decision variables are explained and influenced by service quality, price and promotion and the remaining 44.4% is explained and influenced by other variables not explained in this study. Keywords: Service Quality, Price, Promotion, Usage Decision.

Faktor-faktor yang Mempengaruhi Kepuasan Pelanggan Sariatin, Sari; Ekawati, Christina
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.772

This study aims to analyze the influence of product quality, price, and service quality on customer satisfaction at PT Kanefusa Indonesia. The population of this research consists of PT Kanefusa Indonesia's customers, with a sample size of 75 individuals. The data analysis method used is Multiple Linear Regression. The results of the study indicate that the simultaneous hypothesis test shows that the variables of product quality, price, and service quality significantly affect customer satisfaction. Additionally, the partial hypothesis test demonstrates that each variable, namely product, price, and service quality, significantly influences customer satisfaction. This research provides valuable insights for PT Kanefusa Indonesia in understanding the factors that affect customer satisfaction. By paying attention to and improving product quality, offering competitive prices, and providing excellent service quality, PT Kanefusa Indonesia can better meet customer expectations and strengthen long-term relationships with customers. The findings of this study can also serve as a basis for designing more effective marketing and management strategies to enhance customer loyalty and achieve a competitive advantage in their industry.

Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Keputusan Mahasiswa Mendaftar di STIE Gici Business School Syamsiah, Dede Siti; Ekawati, Christina
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.773

This study aims to analyze the effect of promotion, price, and product quality on students' decisions in choosing STIE GICI. The research sample consisted of 80 students. The data analysis method used is multiple linear regression. The results showed that the results of the simultaneous hypothesis testing of all variables consisting of promotion, price and product quality had a significant influence on the student's decision to choose STIE GICI. In addition, partial hypothesis testing also shows that all variables, namely promotion, price, and product quality, have a significant effect on the decision to choose STIE GICI. The findings of this study can assist STIE GICI in planning a more effective marketing strategy to increase the number of new student applicants. By paying attention to the aspects of promotion, price, and product quality, STIE GICI can attract more prospective students and increase their decision to choose the institution.

Pengaruh Label Halal, Kualitas Layanan, dan Lokasi Pelanggan Muslim dengan Minat Beli sebagai Variabel Intervening di Industri Makanan UMKM Kota Ambon Provinsi Maluku Camelia, Milly; Ekawati, Christina
Sosio e-Kons Vol 16, No 3 (2024): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v16i3.25931

This thesis, titled "The Influence of Halal Label, Service Quality, and Location on Muslim Customer Loyalty with Purchase Intention as an Intervening Variable in the Food Industry of MSMEs in Ambon City, Maluku Province, Indonesia," is written by Milly Camelia and Christina Ekawati. This research is motivated by the increasing awareness among Muslims about the importance of halal labels. The researcher also observed the increasing growth of food MSMEs in Ambon City following the COVID-19 pandemic, which sparked an interest in investigating the influence of halal labels, service loyalty, and location on customer loyalty, with purchase intention as an intervening variable in food MSMEs in Ambon City. Based on the findings of this research, the researcher concluded that: The halal label variable does not significantly influence the intervening variable of purchase intention, The service quality variable significantly influences the intervening variable of purchase intention, The location variable significantly influences the intervening variable of purchase intention, The halal label variable does not significantly influence the customer loyalty variable, The service quality variable significantly influences the customer loyalty variable, The location variable does not significantly influences the customer loyalty variable, The purchase intention intervening variable significantly influences customer loyalty, and The mediation test results indicate that the purchase intention variable acts as a mediator in the relationship between halal labels, service quality, location, and customer loyalty, though its mediating effect is relatively weak.

Pengaruh Komunikasi, Beban Kerja Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Apotek Patricia Farma, Bekasi, Jawa Barat Patricia, Sandra Uli; Ekawati, Christina
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1868

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh komunikasi, beban kerja dan motivasi kerja terhadap kinerja pegawai baik secara parsial maupun secara simultan pada Apotek Patricia Farma, Bekasi – Jawa Barat. Penelitian ini untuk mengetahui pengaruh atau hubungan antara variabel bebas dengan variabel terikatnya. Populasi dan sampel pada penelitian ini adalah seluruh pegawai tetap pada Apotek Patricia Farma, berjumlah 84 orang. Teknik pengumpulan data yang digunakan pada penelitian ini adalah dalam bentuk kuesioner. Teknik analisis data yang digunakan adalah Analisis Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa secara parsial komunikasi memiliki pengaruh positif signifikan terhadap kinerja pegawai. Secara parsial beban kerja memiliki pengaruh negatif signifikan terhadap kinerja pegawai. Secara parsial motivasi kerja memiliki pengaruh positif signifikan terhadap kinerja pegawai dan secara simultan komunikasi, beban kerja dan motivasi kerja memiliki pengaruh positif signifikan terhadap kinerja pegawai pada Apotek Patricia Farma, Bekasi, Jawa Barat.

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