Indonesian Journal of Community Services Cel
Vol. 2 No. 2 (2023): Indonesian Journal of Community Services Cel

Community Empowerment Through Digital Literacy in Marketing Processed Pomelo Oranges in Attangsalo Village, Ma'rang District, Pangkep Regency

Marhawati, Marhawati (Unknown)
Nurjannah, Nurjannah (Unknown)
Hidayat, Wahyu (Unknown)
Astuti, Sry (Unknown)
Nuraeni, Nuraeni (Unknown)



Article Info

Publish Date
20 Sep 2023

Abstract

As a pomelo agricultural center, the Attangsalo Village faces challenges in marketing processed oranges that have not reached their optimal potential. Therefore, it is essential to empower the community through digital literacy training for marketing processed pomelo oranges in Attangsalo Village, Ma'rang District, Pangkep Regency. The goal of this program is to promote the marketing of processed pomelo oranges within the pomelo citrus farming businesses. This initiative involved approximately 30 participants, representing groups of housewives, and was carried out through participatory surveys, observations, lectures, discussions, and hands-on practice. The results of the program implementation demonstrate the participants' dedication and enthusiasm during each training session. Several technical aspects, including the utilization of social media for marketing processed pomelo oranges, were comprehensively understood by the program partners. Furthermore, participants were able to apply the training during the practical learning sessions.

Copyrights © 2023






Journal Info

Abbrev

IJCSC

Publisher

Subject

Humanities Other

Description

Indonesian Journal of Community Services Cel is an National journal under the Research and Social Study Institute in collaboration with the Cross-Country Lecturer Collaboration (KODELN) one of the scientific institutions in Indonesia located in Yogyakarta. The Indonesian Journal of Community ...