Pelita Masyarakat
Vol. 5 No. 1 (2023): Pelita Masyarakat, September

Pengguatan Usaha Mikro Berbasis Potensi Lokal: Studi Kasus Desa Klungkung, Kabupaten Jember

Atik Purmiyati (Universitas Airlangga)
Mustain (Universitas Airlangga)
Lucy Hendrawati (Universitas Airlangga)
Nonny Anggela (Universitas Airlangga)
Tamat Sarmidi (Universiti Kebangsaan Malaysia)



Article Info

Publish Date
25 Sep 2023

Abstract

During pandemic COVID-19 the number of tourist visits in East Java decreased which had an impact on the community's economy as farmers and as micro-entrepreneurs, so this study aims to encourage community economic improvement and implement the third goal of the Sustainable Development Goals (SDG's), namely increasing people's welfare by analyzing the weaknesses and strengths of community-run micro-enterprises in Klungkung Village, Jember Regency, East Java Province, using the SWOT analysis technique with IFAS and EFAS. Based on the results of IFAS and EFAS calculations which show the position of Klungkung Village in quadrant 1, it indicates that the strengths of Klungkung Village are greater than the weaknesses it has. Therefore, action is needed to maintain the position of Klungkung Village so that it remains in quadrant 1, namely by increasing its strengths and reducing its weaknesses. The SWOT results with IFAS and EFAS state that increasing strength can be done by means of product packaging technique training, digital marketing village economy training, financial reporting training, assistance in drafting village economic legality.

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Journal Info

Abbrev

pelitamasyarakat

Publisher

Subject

Humanities Environmental Science Physics Public Health Social Sciences

Description

PELITA MASYARAKAT, is a forum for disseminating conceptual thoughts or ideas and research results that have been achieved in the field of community services. Pelita Masyarakat Journal has a goal for scientific publication of the results or conceptual servants of the ideas and ideas in the field of ...