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Manfaat Penggunaan Teknologi Pada UMKM dalam Penguatan Ekonomi Jawa Timur Selama Pandemi Covid-19 Tuwanku Aria Auliandri; Atik Purmiyati; Mustain Mustain; Andhy Setyawan; Gebrina Ayu Pramesti; Gebrina Ayu Nastiti
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 3 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.247 KB) | DOI: 10.31842/jurnalinobis.v5i3.240

Abstract

Revolusi industri 4.0. tidak hanya merubah model bisnis dan pola kompetisi tetapi juga merombak sistem ekonomi dan masyarakat serta membuat lingkungan ekonomi baru dimana teknologi digital memiliki peran di dalamnya. Perubahan yang terjadi semakin nyata disaat kondisi dunia yang dilanda pandemi Covid-19 yang berdampak pada seluruh sektor kehidupan manusia, tidak terkecuali pada sektor ekonomi. Permasalahan yang dihadapi oleh UMKM pada masa pandemi COVID-19 adalah penurunan penjualan, permasalahan permodalan, distribusi terhambat, kesulitan bahan baku, produksi menurun hingga Pemutusan Hubungan Kerja (PHK). Tantangan bagi para pelaku UMKM juga semakin bertambah tatkala Pemerintah Indonesia menerapkan kebijakan Pembatasan Sosial Berskala Besar (PSBB) pada awal tahun 2020, Work From Home (WFH), School From Home (SFH), hingga Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) pada tahun 2021.
TECHNICAL EFFICIENCY OF SAVING AND LOAN COOPERATIVES IN GERBANGKERTASUSILA, EAST JAVA PROVINCE: A TWO-STAGE ANALYSIS Mochamad Fajar Insani; Atik Purmiyati
East Java Economic Journal Vol. 3 No. 2 (2019)
Publisher : Kantor Perwakilan Bank Indonesia Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.226 KB) | DOI: 10.53572/ejavec.v3i2.44

Abstract

The purpose of this research is to assess the level of technical efficiency of the Savings and Loans Cooperative (KSP) in Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo, and Lamongan (Gerbangkertasusila), Indonesia, and to identify the factors that influence the level of technical efficiency of the Savings and Loans Cooperative in Gerbangkertasusila. Two Stage Analysis that used are Data Envelopment Analysis and Tobit regression. Variables are used in the DEA as output, specifically the remainder of the cooperative’s business (SHU), whereas input includes the number of members, own capital, number of employees, and business volume. The second stage involves analyzing the determinants of technical efficiency using Tobit regression, with the independent variables being cooperative age, external capital, assets, and managers. The results showed that the average level of technical efficiency of the KSP was 60.4 percent, with 16 KSP being the most efficient. Meanwhile, the Tobit regression results show that simultaneously the variables have an influence on the level of technical efficiency of the KSP. Partially the cooperative age and external capital variables have no significant effect on savings and loan cooperatives, while asset and managers have a significant positive effect on the level of technical efficiency of savings and loan cooperatives.
Analysis of The Effect of Information and Communication Technology on the Production of Micro and Small Enterprises in Indonesia Taufik Heryasa; Atik Purmiyati
MediaTrend Vol 17, No 2 (2022): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v17i2.14599

Abstract

At present, the Indonesian business world is still dominated by Micro and Small Enterprises (MSE). From the results of the 2016-Advanced Economic Census, the number of these businesses reached more than 26 million businesses or 98.68 percent of the total non-agricultural businesses in Indonesia. This business is also able to absorb more than 59 million workers or around 75.33 percent of the total non-agricultural workforce. The advantages of MSEs include generally producing consumer goods and services that are close to the needs of the community, not relying on imported raw materials and more utilizing local resources both in terms of human resources, capital, raw materials, and equipment, and using their own capital or not supported by loans. from the bank. On the other hand, the limitations of MSEs include the lack of access to banking, the ability and knowledge of human resources that are still low so that they are managed in a simple way, the use of limited technology, and has not been able to keep up with changing consumer tastes, especially those that are export-oriented. The rapid development of information and communication technology has an impact on changes in lifestyle, including consumption patterns and the way people sell and shop. The phenomenon of e-commerce provides an easy way to shop for people by not having to come directly to the store. This can be used by MSEs to reach larger consumers so as to increase their production and income. This study aims to analyze the effect of Information and Communication Technology on the production of Micro and Small Enterprises in Indonesia. This study uses panel data from 34 provinces in Indonesia between 2015-2020 which is estimated using the Generalized Method of Moments (GMM). The results show that capital, labor, computer users, fixed wireline users, cellular phone users, internet users and telecommunications expenses simultaneously have a positive and significant impact on the production of Micro and Small Enterprises in Indonesia. Partially, capital has a positive and significant effect on the production of Micro and Small Enterprises in Indonesia. On the other hand, telecommunications spending has a negative and insignificant effect on the production of Micro and Small Enterprises in Indonesia. While other variables have a positive and insignificant effect on economic growth in Indonesia. With these results, it is hoped that the government will issue policies to support micro and small businesses in increasing the use of information and communication technology to increase their production. Among other things, by building telecommunications infrastructure in areas that are not yet adequate, providing education to micro and small business actors in using information and communication technology, and providing light credit in the form of smartphones and computers to micro and small businesses so that they can be used to promote their products on the internet.
Pengguatan Usaha Mikro Berbasis Potensi Lokal: Studi Kasus Desa Klungkung, Kabupaten Jember Atik Purmiyati; Mustain; Lucy Hendrawati; Nonny Anggela; Tamat Sarmidi
Pelita Masyarakat Vol. 5 No. 1 (2023): Pelita Masyarakat, September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During pandemic COVID-19 the number of tourist visits in East Java decreased which had an impact on the community's economy as farmers and as micro-entrepreneurs, so this study aims to encourage community economic improvement and implement the third goal of the Sustainable Development Goals (SDG's), namely increasing people's welfare by analyzing the weaknesses and strengths of community-run micro-enterprises in Klungkung Village, Jember Regency, East Java Province, using the SWOT analysis technique with IFAS and EFAS. Based on the results of IFAS and EFAS calculations which show the position of Klungkung Village in quadrant 1, it indicates that the strengths of Klungkung Village are greater than the weaknesses it has. Therefore, action is needed to maintain the position of Klungkung Village so that it remains in quadrant 1, namely by increasing its strengths and reducing its weaknesses. The SWOT results with IFAS and EFAS state that increasing strength can be done by means of product packaging technique training, digital marketing village economy training, financial reporting training, assistance in drafting village economic legality.
Inovasi Packaging dan Implementasi Pemasaran Digital UMKM Anggota Kopontren Syarifuddin dalam Mewujudkan Sustainable Development Goals (SDG's) Atik Purmiyati; Widya Sylviana; Febri Wurjaningrum; Reza Pradipta; Jeremia Theodore Kause; Nonny Anggela; Laila Rahmadani; Nino Baskoro; Tamat Sarmidi
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 3 (2023): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v7i3.17003

Abstract

Di Era industri 4.0, teknologi seharusnya dapat dimanfaatkan oleh para pelaku usaha khususnya Koperasi Pondok Pesantren (KOPONTREN) secara maksimal. Progam pengabdian masyarakat dengan KOPONTREN Syarifuddin di Kabupaten Lumajang dilakukan untuk (1) meningkatkan keterampilan dan motivasi anggota KOPONTREN dalam mengelola sistem pemasaran usaha melalui online secara profesional, (2) melakukan pelatihan pemasaran secara digital melalui e-commerce sebagai penunjang kegiatan pemasaran produk, (3) meningkatkan pemahaman mengenai pentingnya inovasi pengemasan (packaging) dalam strategi penjualan suatu produk. Kegiatan pengabdian kepada masyarakat dilakukan dengan cara memberikan edukasi dan pelatihan mengenai packaging produk serta digitalisasi pemasaran. Hasil dari kegiatan ini yaitu para pelaku UMKM anggota KOPONTREN berlomba-lomba untuk meningkatkan kualitas packaging produknya untuk meningkatkan pemasarannya, para pelaku UMKM anggota KOPONTREN telah memiliki akun instagram dan whatsapp bisnis serta dapat memperluas pasar artinya pendapatan UMKM anggota KOPONTREN didapatkan dari penjualan secara offline dan online.  
What is The Level Technical Efficiency of Dairy Cooperative Association of Indonesia In East Java Province During Covid-19? Purmiyati, Atik; Safira, Thea
East Java Economic Journal Vol. 8 No. 2 (2024)
Publisher : Kantor Perwakilan Bank Indonesia Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53572/ejavec.v8i2.145

Abstract

This research was conducted with the aim of analyzing the level of technical efficiency Dairy Cooperative Association of Indonesia (GKSI) in East Java Province. This research was conducted using a non-parametric approach, namely by using Data Envelopment Analysis (DEA). The input variables used in this research are the number of farmers, total population of dairy cows, and operational costs. The output variable used is total milk production. The results of this research show that the average technical efficiency level of GKSI member breeder cooperatives in East Java Province in 2019 was 74.8% and there were 9 efficient cooperatives, while in 2020 the average technical efficiency level of GKSI member breeder cooperatives in East Java Province was 85.6% and there are 11 efficient cooperatives.Cooperatives, Data Envelopment Analysis, Dairy Cooperative Association of Indonesia, Technical Efficiency
Pendampingan Perilaku Usaha Peternak Sapi Perah dalam Peningkatan Kesejahteraan Masyarakat Purmiyati, Atik
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 5 No. 1 (2024): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v5i1.29508

Abstract

Purpose – This community service aims to increase local economic potensial and implement one of objectives of the Sustainable Development Goals  (SDG’s), namely improving community welfare by analysing the weaknesses and  strengths of micro businesses run by the Palangsari Village community. Design/methodology/approach –  This community service using SWOT analysis techniques with IFAS and EFAS for analysing the weaknesses and  strengths of micro businesses run by the Palangsari Village community. Findings – Based on the results of the SWOT analysis accompanied by IFAS and EFAS analysis, it shows that the economic position of Palangsari Village is in quadrant 1. Therefore, action is needed to maintain the position of Palangsari village in quadrant 1 by increasing its strenghts and reducingf its weaknesses. Increasing the strenghts of Palangsari Village can be done through promotional activities for products processed by local communities. Meanwhile, strenghtening the potential of the dairy farming sector can be done by improving the quality of human resources for village development and processing local products. Originality/value – This Partnership program with the community helps the service team carry out training, manage and market processed village product, especially dairy cow milk from Palangsari Village.
Pedampingan Potensi Ekonomi Usaha Mikro Syariah Serta Penerapan Produksi Berbudaya Lokal untuk Mengurangi Kemiskinan di Desa Galis Kecamatan Giligenting Kabupaten Sumenep Atik Purmiyati; Lucy Dyah Hendrawati; Ely Rahmawati; Asan Ali Golam Hassan
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 1 (2024): April
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i1.2467

Abstract

Galis Village is a village that has the potential for large marine catches and the potential for fishery resources in coastal areas is quite large. However, some people in the area are still below the poverty line. Galis Village has great potential in the fisheries sector. Therefore, there is a need for training or mentoring on the economic potential of sharia micro-enterprises (Baitul Maal Wat Tamwil and Sharia Cooperatives) in the community to increase economic potential and achieve the SDGs. This research uses data collection methods which include FGD (focus group discussion), SWOT analysis, and training. Based on the results of IFAS and EFAS calculations which show the position of Galis Village in quadrant 2, it shows that the weaknesses of Galis Village are greater than its strengths. Quadrant 4 also shows that the opportunities faced by Galis Village are greater than the threats they will receive. Therefore, action is needed to move the position of Galis Village to quadrant 1 by increasing its strengths and reducing its weaknesses. The strategy that Galis Village can carry out based on the SWOT Matrix is ​​to maximize the regional potential to produce unique goods.
Pendampingan Pemuda Desa Dalam Pengembangan Wisata Kawasan Gunung Bromo di Desa Ngadiwono, Kecamatan Tosari, Kabupaten Pasuruan Purmiyati, Atik; Wahyuni, Sri
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2340

Abstract

Perkembangan industri 4.0 merupakan transformasi menuju perbaikan melalui kolaborasi teknologi digital dan manusia. Sejak adanya teknologi, sektor pariwisata telah banyak mengalami perubahan dalam mengembangkan inovasi baru. Selain teknologi, keterlibatan masyarakat lokal memberikan peran penting pada sektor pariwisata. Keberhasilan sektor parwisata didukung oleh keterlibatan masyarakat lokal khususnya para pemuda. Sehingga, pengabdian ini bertujuan untuk meningkatkan potensi ekonomi lokal dengan cara menganalisis kelemahan dan kekuatan usaha mikro yang dijalankan masyarakat khususnya bidang pariwisata menggunakan teknik analisis SWOT dengan IFAS dan EFAS. Hasil analisis SWOT menunjukkan posisi ekonomi di Desa Ngadiwono berada di kuadran 1. Berdasarkan hasil perhitungan IFAS dan EFAS yang menunjukkan posisi Desa Ngadiwono di kuadran 1 menunjukkan bahwa Kekuatan Desa Ngadiwono lebih besar dari pada kelemahan yang dimiliki. Kuadran 1 juga menunjukkan bahwa peluang yang dihadapi oleh Desa Ngadiwono lebih besar daripada ancaman yang akan diterima. Oleh karena itu diperlukan action dengan meningkatkan kekuatan dan mengurangi kelemahannya. Peningkatan kekuatan Desa Ngadiwono dapat dilakukan melalui eksplorasi sumber daya alam, peningkatan kualitas serta kuantitas infrastruktur dan fasilitas penunjang pariwisata desa, dan pemberian pembinaan kepada golongan muda mengenai penggunaan teknologi modern dan tatacara budidaya tanaman holtikultura.
Peningkatan Kapasitas Anggota KUD Anjasmoro Wonosalam dalam Pemasaran Produk Olahan Susu Sapi Purmiyati, Atik; Sylviana, Widya; Jayadi, Akhmad
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 6 No. 1 (2025): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (In Press)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v6i1.37014

Abstract

Purpose –The purpose of this activity is to provide direct training to KUD administrators and their members for the sustainability of community service activities. In addition, empowering local communities through active involvement in product promotion is expected to strengthen marketing networks and increase the sense of ownership of local products. Design/methodology/approach – This community service activity is carried out using an active participatory method which consists of several stages. Starting from activity planning, preparation, implementation and evaluation. The stages of implementing the training are important because they provide a knowledge base of the AISAS marketing method to the administrators and members of KUD Anjasmoro. Findings - From the results of e-commerce training using AISAS techniques and WhatsApp Business Media, it can be seen that the training had an impact on increasing the capacity of Anjasmoro KUD members. In addition, wider use of technology and adoption of new digital platforms will strengthen KUD Anjasmoro's presence in the market, while strategic partnerships with various parties will support sustainable capacity increase. Originality – By implementing these strategies, KUD Anjasmoro can ensure that the e-commerce training that has been implemented not only has a positive impact in the short term, but also contributes to long-term, inclusive economic growth for all cooperative members and the surrounding community.