Improving the Quality of Etawa Milk Products Through Packaging Updates, Product Logos and Halal Certification Registration

Ardita Arum Meilana (Universitas Muhammadiyah Ponorogo, Jawa Timur)
Ali Hafidz Bachtiar (Universitas Muhammadiyah Ponorogo, Jawa Timur)
Ikke Furi Rahayu (Universitas Muhammadiyah Ponorogo, Jawa Timur)
Wiranti Wiranti (Universitas Muhammadiyah Ponorogo, Jawa Timur)
Gabriel Muhammad Farih (Universitas Muhammadiyah Ponorogo, Jawa Timur)
Khoirurrosyidin Khoirurrosyidin (Universitas Muhammadiyah Ponorogo, Jawa Timur)

Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 2 No. 9 (2023): September 2023

Etawa milk is a processed product that has high nutritional value and is popular with Indonesian people. This activity aims to update the packaging so that it can increase the attractiveness of the product so that the product is more easily recognized on the market. The methods used in the form of training and mentoring, packaging updates that display clear information about the product, nutritional benefits, and consumption methods can increase consumer perceptions of the quality of "Etawa Nongkdono Farm" MSME products. Apart from that, a strong product logo is also important for building a positive brand image. Registration for halal certification is an important step in meeting the increasing market demands for halal products. By obtaining halal certification, Etawa milk producers can attract consumers who prioritize products that comply with Islamic religious principles.